CA$65 – CA$85

MEDIA 101 Virtual Workshop: The basics of your media plan

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Event description


Media 101 Virtual Workshop

10:30 am to 1:30 pm

During this 3 hour, virtual workshop attendees/participants will learn why media mentions and press are important for your business and how you can effectively go after press and publicity for your business without hiring a PR rep or agency. We will talk about how important it is to have a media mindset.

I will give you tips, techniques, and strategies to effectively start your media plan, or if you already have a plan in place, it will help you take your plan up a notch!


  • Why do you need media for your business?

  • Why D-I-Y your media plan?

  • What is your media mindset?

  • Is your website media ready? (Owned Media)

    • Your Blog - owned media

    • Media page - owned media

      • media bio

      • Talking Topics one page

      • News releases & announcements

      • Previous media

  • Twitter (Shared Media)

    • How it can help you get press

    • Lists

  • Low hanging Media fruit (Earned Media)

    • HARO

    • Sourcebottle

    • #PRrequest

    • #JournoRequest

    • How to leverage these media opportunities for more!

  • What to do next?

Virtual Workshop Agenda

(via Zoom)

10:30 - 11:00

  • Why you need media

  • Why DIY

11:30 - 12:00

  • Are you media ready?

    • Your blog

    • Your media page

      • News releases

      • Announcements

      • Media bio

      • Talking topics

12:00 - 12:30

  • Twitter

    • How it can help you get press

    • Your lists

    • Research & accessibility

12:30 - 1:15

  • Low Hanging Media Fruit

    • HARO

    • Soucrebottle

    • Hashtags

    • How to leverage these opportunities for more media

1:15 - 1:30

  • What’s next?

This workshop will be an opportunity for me to share my expertise and teach but it will also be an opportunity for you to take notes, ask questions, and begin to create a winning media plan.

Each participant will get a link to the group meeting where we will meet!

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