Maximizing Your Influence: Influencing Customers, Co-Workers and Employees to Say Yes to You
The foundation of all success in business is influence. We must influence customers to buy from us or we’ll go out of business. We must influence our bosses to take our lead, influence our team members to follow our lead and influence our cross-functional counterparts who don’t report to us. We must influence new employees to work for us. Then we go home and influence our kids to put the dishes in the dishwasher.
Gerry O’Brion has presented his framework of influence to over 50,000 CEOs, executives, business owners and emerging leaders to help them maximize their influence. Gerry will show you a powerful, four-part framework of influence that can be implemented immediately regardless of who you’re influencing.
Gerry has created TV ads for Procter & Gamble, Coors Light and Red Robin that sold billions of dollars of soap, beer and burgers using the same framework you will learn. Gerry’s framework culminates with a strategy that solves the biggest mistake people make in influence.
It’s called your Because.
Most people have never heard of it, don’t even know it exists, and it’s the foundation of influence.
Instructor: Gerry O’Brion
Gerry O’Brion has helped thousands of CEOs, executives, sales teams, and franchisees become the #1 choice in crowded industries.
Gerry is the creator of The Because framework of influence that reveals how to become the #1 choice, even in a crowded market.
His book – They Buy Your Because – Closing the sale in a crowded market, shows companies how to clarify their message, stand out in the sea of sameness and close more sales.
Gerry is known for rolling out the advertising for the Coors Light bottle with the color-changing mountains, which grew the brand by hundreds of millions of dollars. Gerry spent his career as an executive for brands like Procter & Gamble, Coors Light, Quiznos, and Red Robin. He has an MBA from the University of Michigan, a BBA from the University of Wisconsin and spent 8 years in the military.
Learning Objectives:
When you leave the session, you will:
- Be able to create messaging that will maximize your influence. You will immediately know and even hear whether you are being influential or not
- Have a simple, powerful four-part plan for being more influential
- Be more effective at influencing up, down and across your organization; and even outside the organization to prospective employees
All tickets include recording of the event.
