Over the last four decades, the media world has been transformed—changing how we consume news, how local stations operate, and how organizations get their stories told. For marketing and PR professionals, this shift has created exciting opportunities to earn local coverage— often without spending a dime.
Join us for a dynamic session exploring how to leverage today’s media environment to amplify your message and connect with your audience.
What You’ll Learn:
• How the media landscape has evolved—and what that means for your outreach strategy
• Why smaller newsrooms can create bigger opportunities for your message
• When and how to insert your voice into timely news stories
• Ways to craft compelling, credible press releases that stand out
• How visuals like video and graphics can strengthen your pitch
About Our Speaker:
Terri DeBoer, Meteorologist, WXMI-TV
Terri DeBoer has spent nearly four decades in the television and radio broadcast industry. She began her career in the late 1980's as a television news reporter and anchor; and eventually went back to college to become a meteorologist. Much of her career has been spent in West Michigan; first at WWMT-TV; then at WOOD-TV; and currently at WXMI-TV. Terri earned the American Meteorological Society's Television Seal of Approval; becoming the first woman in the entire state of Michigan to earn that credential. In addition to delivering West Michigan’s “wake up” weather, Terri also served as an original co-host of the daily lifestyle show, eightWest, from October 2009-September 2023.
In 2022, Terri was honored to have been inducted into the Michigan Emmy’s Silver Circle; an award presented to television professionals who have impacted the media and their communities through more than 25-years of service. She is an active community leader; serving on numerous boards and volunteering to support events and activities.
Terri has become an author, speaker, consultant and coach.
Personally, she is a wife, mother and grandmother.
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