Maximizing Black Friday

The Orange County Inland Empire SBDC Networkis funded in part though a cooperative agreement with the U.S. Small Business Administration and California State University Fullerton and extended to the public on a non-discriminatory basis. SBA, Governor’s Office of Business and Economic Development, and California State University, Fullerton cannot endorse any view, product, opinions or services of any external parties or activities.The Orange County Inland Empire SBDC Networkis funded in part through a Grant with the Governor’s Office of Business and Economic Development. All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the Governor’s Office of Business and Economic Development.*Disability: Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Please contact Katrina Smith at kmpayne@fullerton.edu or at 800-616-7232.*Refund and cancellations: You must give our office 48 hours notice of any changes or cancellations. If the cancellations or change is not done 48 hours before the event, a full registration fee will be charged.Our 48-HOUR RULE is Strictly Enforced!

Orange County Inland Empire SBDC

Multiply Your Product Sales and Plan for Holiday Success

Wednesdays, September 27 - October 18, 2023 I 10 - 11:30 a.m. PST.The Maximizing Black Friday series is a strategic program offered by the CSUF SBDC designed to help business owners get ready for a successful holiday season by planning ahead for Black Friday promotions. This specialized course focuses on preparing your products and offerings to captivate customers and multiply sales during the peak shopping period. By joining us now, you'll have the advantage of time to strategize, optimize your product offerings, and ensure that your business is fully prepared to make the most of Black Friday and the holiday season. Don't miss this opportunity to get ahead and achieve extraordinary success this Black Friday.Week 1: September 27 — Setting the Foundation for Black Friday Product PreparednessUnderstanding the Power of Black Friday Product Preparedness:<ul><li>Introduction to Black Friday and its significance in the business landscape</li><li>Analyzing past Black Friday data and trends for insights</li><li>Identifying key product categories and customer preferences for Black Friday</li><li>Setting specific goals for product preparedness and sales success</li></ul>Week 2: October 4 — Optimizing Product Offerings for Black Friday Crafting Irresistible Black Friday Product Offerings: <ul><li>Evaluating and selecting product offerings for Black Friday promotions</li><li>Crafting enticing discounts, bundles, and limited-time offers</li><li>Identifying upselling and cross-selling opportunities for increased sales</li><li>Creating a product promotion strategy that aligns with your business goals</li></ul>Week 3: October 11 — Maximizing Product Visibility and ReachLeveraging Marketing Channels for Product Visibility:<ul><li>Utilizing social media marketing to build excitement and engage customers</li><li>Implementing email marketing campaigns to reach your target audience</li><li>Crafting persuasive product descriptions and engaging visuals</li><li>Leveraging influencers and partnerships to expand product visibility</li></ul>Week 4: October 18 — Measuring Product Success and Post-Black Friday StrategiesEvaluating Product Performance and Post-Black Friday Strategies:<ul><li>Implementing tracking and analytics tools for monitoring product performance</li><li>Analyzing data to measure the success of Black Friday product offerings</li><li>Identifying post-Black Friday strategies to retain customers and encourage repeat business</li><li>Cultivating customer relationships for long-term brand loyalty</li></ul>Who Should Attend?<ul><li>Business owners and entrepreneurs looking to maximize product sales during Black Friday</li><li>Marketing professionals seeking to enhance their product preparedness strategies</li><li>Individuals eager to make a significant impact during the Black Friday shopping period</li></ul>Don't miss this chance to get ahead and achieve Black Friday product preparedness for a successful holiday season. Register today and elevate your business to new heights this Black Friday!**R﻿egistration closes September 25, 2023, at 10 a.m. Emails will be sent to participants after registration closes.

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Maximizing Black Friday

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Maximizing Black Friday

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