Mastering the MarTech Maze: Strategies for Agility and Growth in Volatile Markets

Join us for a deep dive with Scott Brinker, VP of Platform Ecosystem at HubSpot. He oversees the company's platform strategy and manages its global technology partner ecosystem. He co-founded Ion Interactive, a SaaS company providing interactive content for major firms, which was acquired in 2017. Scott also runs the Chief Marketing Technologist blog, chiefmartec.com, since 2008, attracting over 50,000 readers. He developed the Marketing Technology Landscape, charting the industry’s growth to over 8,000 vendors. He launched the MarTech conference in 2014, serving as its program chair. Scott authored "Hacking Marketing," published in 2016, and co-wrote "The Rise of the Chief Marketing Technologist" in the Harvard Business Review. He frequently speaks globally on marketing technology and agile marketing.

We'll discuss best practices as it relates to:

- MarTech Evolution: Highlight the growth from a few hundred to over 8,000 MarTech vendors, underscoring the necessity of strategic tech integrations to drive marketing efficiency. This approach is vital as businesses strive to adapt to economic volatility (Source: Marketing Technology Landscape).

- Leveraging Ecosystems: Discuss the strategic importance of robust technology ecosystems for enhancing business agility, essential for companies to quickly adjust to market shifts and maintain competitive edges during economic downturns (Experience from VP Platform Ecosystem at HubSpot).

- Agile Marketing: Promote agile marketing practices, which have helped 63% of companies increase productivity, as essential for marketing teams to improve responsiveness and effectiveness in a rapidly changing economic landscape (Source: 14th State of Agile Report).

This Thought Leaders episode is brought to you by Strata. Strata is the Identity Orchestration leader, making consistent identity and policy management a reality.