Join us for an engaging presentation and Q&A to learn how to boost your advocacy efforts through a well-crafted strategic communications plan. Addressing complex and often contentious public policy issues necessitates developing communication plans that convey complexity with precision and authenticity. This effort advances legislative and policy strategy involving community engagement, direct lobbying, and local media outreach. Success for communications leaders often hinges on blending programmatic goals with advocacy, community engagement, and fundraising objectives. As stewards of their organizations' missions, communications directors work diligently not only to attract donors but also to engage program participants, advocates, and volunteers. Additionally, they support their Public Affairs teams in cultivating relationships with elected officials, the media, and key community influencers.

In today’s age of information overload, effective policy and advocacy communication struggles to capture public attention. Organizations can excel at reaching people through striking headlines, TikToks, and visually compelling ads; however, conventional press releases loaded with facts can quickly lose audience interest.

Even if government messages reach citizens successfully, they might still fail to convince them to engage in advocacy initiatives. The primary aim of policy communication is twofold: informing citizens about policies and their impact and persuading them to support or adhere to these regulations. Given that people now respond more emotionally rather than rationally in this digital age, traditional messaging tactics may no longer suffice in achieving desired levels of participation or compliance.

This presentation offers practical tips and real-world examples from sectors like Human Rights and Poverty Alleviation to help you design impactful policy and advocacy communications strategies.

Key Takeaways:

Learn about the changing dynamics of policy communication.
Discover practical tips for crafting strategic policy communications plans.
Build compelling narratives that resonate and inspire action.

This workshop will be presented by Carmen Boon, VP of Public Affairs at the Food Bank for NYC.

Key Area(s) of Excellence: Advocacy and Strategic Alliances

Participants who complete the post-session evaluation can receive a PDF copy of the presentation.

Not sure if your organization is a member? Check out our member directory. If your organization is not a current member of Nonprofit New York, visit our website for more information on joining.

Please Note: This meeting is open to staff and board members of current Nonprofit New York member organizations and non-member organizations. Organizations may send more than one individual to participate.

If your organization is not a current member of Nonprofit New York, visit our website for more information on joining.

Refund policy: Registrants who cancel their registration on or before 1 week will receive a full refund. Those who cancel on or before DAY PRIOR will receive a 50% refund. No refund will be made for cancellations made on or after DAY OF. All cancellations must be submitted in writing.

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Registration is required. Please be advised that by registering for this event, unless we hear from you otherwise, we will include you as part of our regular mailing list. Please also be advised that the event will be recorded by Nonprofit New York. By enrolling for this event, you hereby: (1) give consent for Nonprofit New York or any third parties to use your photograph or image in its print, online and video publications; (2) release Nonprofit New York, its employees and any outside third parties from all liabilities or claims that you might assert in connection with the above-described uses; and (3) waive any right to inspect, approve or receive compensation for any materials or communications, including photographs, videotapes, website images or written materials, incorporating photos/images of you. To revoke this waiver, please email Programs Director, Darby Masland, dmasland@nonprofitnewyork.org.

Mastering Policy and Advocacy Communication: Tips and Case Studies