Mastering Entity Optimization

Actions and Detail Panel

$20 – $40

Date and time


Online event

Refund policy

The future of search isn’t keyword optimization, it’s entity optimization. Learn how to survive Google's latest changes with entities.

About this event


The future of search isn’t keyword optimization, it’s entity optimization. Arguably one of the most impactful shifts in Google’s numerous algorithm updates, understanding entities are key to ranking in a modern-day world of MUM and BERT. At our August meeting, you will learn:

  1. How the knowledge graph is actually influenced
  2. How semantic SEO works in practice
  3. Concrete steps anyone can start doing to build their brand in the SERPs.

Speaker Bio:

John McAlpin leads the SEO strategy for Cardinal Digital Marketing, an Atlanta SEO agency that focuses on serving enterprise healthcare companies across the United States. Currently located in Dallas, John is deeply engaged in both the local and national SEO community and has a strong background in technical SEO, web development, and digital marketing strategy.

Ready to attend?

DFWSEM is continuing to do hybrid events, so you have the option to attend in person or watch the presentation online.

Virtual Tickets are $20 and allow you to replay the session anytime! We also have a virtual membership option.

In Person Tickets for the events are just $40 - or if you want you and your team to have free admission for a year - check out our Membership options where you can get in for up to 65% off the non-member price.

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