THE WORLD'S MOST PROVOCATIVE BRANDING MASTERCLASS (click "read more" below)

Kick off your mastery of modern branding at a new pace core principles and methods of disruptive thinking. Level C co-founder Andy Starr leads this Masterclass 1 sprint through an interactive online workshop focused on design'ful and dangerous thinking—getting you comfortable with being uncomfortable.

GUEST CLIENT: BIALETTI

We can't get enough. And we don't just mean coffee.

Bialetti's classic moka pot is one of the world's most designful products—designed for simplicity, quality, taste, sustainability, and love of coffee. It's timeless Italian passion that can teach anyone working in brand more than a thing or two.

We adore this brand for those reasons, and so many more.

That's why we've invited Bialetti's Chief Strategy & Business Developlment Officer Marzio Buttarelli to join us as a guest lecturer and special guest client. Marzio will share his insights and approach to disruptive thinking in a hyper-competitive market, and then he'll be on the receiving end of the workshop's challenge: applying Masterclass 1's branding principles and techniques through a series of interactive team sprints to design valuable ideas. We'll guide and critique your work as the masterclass builds to final presentations that will be evaluated by your client and Level C.

If you want an easy, hand-holding workshop, DO NOT buy this ticket.

FAST DISRUPTION.

Masterclass 1 blends live teaching modules with team-based interactive sprints and real-time critiques. You'll be thinking, crafting, and shaping all at the same time.

The main part of the class takes place over 3 days, but it kicks off one week early with a voluntary "PRIMER" session. See the schedule below:

• PRIMER: Wednesday, May 8 — 9am -12pm EDT (NYC) ***This is a voluntary 3-hour prep session to set you up for success in Masterclass 1. We strongly encourage you to participate—otherwise, you'll hear us say "We told you so."***
• DAY 1: Wednesday, May 15 — 9am-1pm EDT (NYC)

• DAY 2: Thursday, May 16 — 9am-1pm EDT (NYC)

• DAY 3: Friday, May 17 — 9am-1pm EDT (NYC) ***This is a required session featuring final presentations, client critique, and an open Q+A to end the Masterclass.

Seats will be extremely limited, so register now to level up and join a growing global tribe of top-shelf brand professionals!

--

Sessions will run **live** online using Zoom. Activity sprints will use Miro for team collaborations. Cohorts and presentations take place during workshop sessions, but teams may continue to work between sessions.

Please plan accordingly—team activities are the most important and valuable part of the Masterclass.

WHAT YOU'LL DO

We'll dare you to:

• Get comfortable with being uncomfortable
• Command disruptive thinking
• Be confident with rapid and provocative ideation
• Collaborate with Level C leadership and with each other
• Own core brand disciplines of differentiation, collaboration, innovation, prototyping, culture, and the strategic principle of Onlyness
• Level-up your collaboration skills with like-minded branders, using frameworks to navigate personalities and skill sets, and align your thinking to present compelling ideas
• Deliver persuasive branding in a Mission: Impossible set of conditions and time frames
• Demonstrate individual and collaborative superpowers
• Provoke your guest client with difference-making value and create a powerful case study for your individual or company portfolio
• Join the world's more challenging and disruptive branding community
  
  

ABOUT MARZIO BUTTARELLI

Marzio is a seasoned leader with almost two decades of success in driving sales, marketing, and revenue growth throughout consumer goods industries. As a strategic thinker, Marzio has consistently outmaneuvered challenges to build successful teams and capitalize on the development of new business.

As Strategy & Business Development Officer at Bialetti Industrie Spa, Marzio works closely with the CEO to shape the company's growth trajectory. Leading the Strategic Marketing and Business Development team, he leads the analysis of market trends, creates valuable partnerships, and oversees cross-functional expansion projects.

Before joining Bialetti in his current role, he was President of SMEG USA.

Marzio earned his Bachelor's degree in Business Economics from the Università Degli Studi Di Parma, and continued his studies in Strategy & Innovation and Strategic Positioning at SDA Bocconi Milan.

ABOUT ANDY STARR

Andy is an award-winning brand architect and visionary, provoking business with principles of brand and creative collaboration.

His passion for the intersection of business, brand, and education has served clients including Duke University, Ferrari N.A., Starbucks, YouTube, and even a Pope.

A musician and recovering law student, Andy is the co-founder and managing partner of Level C. He splits his time between the US and Austria.

No business-changing whiteboard books…yet.

ABOUT MARTY NEUMEIER

Marty is an international author, designer, and brand adviser committed to bringing the principles and processes of design to business.

His series of “whiteboard” books have changed the way brand has brought business forward, including ZAG, named one of the “Top Hundred Business Books of All Time,” THE DESIGNFUL COMPANY, a bestselling guide to nonstop innovation, and the groundbreaking THE BRAND GAP.

Marty founded Critique magazine, the first journal about design thinking. He has worked closely with the world’s most innovative companies, including Apple, Netscape, Sun Microsystems, HP, Adobe, Google, and Microsoft to help advance their brands and cultures.

Today, he is the Director of CEO Branding for Liquid Agency in Silicon Valley, travels around the world as a workshop leader and speaker on the topics of design, brand and innovation, and most recently is co-founder and partner of Level C.

Marty and his wife live in San Miguel de Allende, Mexico.

TERMS

The details of this workshop—including, but not limited to, format, schedule, and special guests—are subject to change due to circumstances beyond our control. Changes rarely happen. If they do occur, we do our best to notify registrants as soon as possible and to update details on this event page. Please contact us with questions.

REFUND POLICY

If you cancel 30 days or more in advance, you will receive a 100% refund. If you cancel less than 30 days in advance, there is no refund but you will receive a credit to apply to any future masterclass of the same level. We are not responsible for travel expenses or any costs that may be incurred as a result of a cancellation. Refunds will not be issued after the masterclass is held