Join the Social Media Club of LA's monthly Marketing Lunch and Learn on Zoom and level up your marketing skills! Our expert guest speakers will provide valuable insights and tips on the latest trends and techniques in social media marketing. This is a great opportunity to learn new strategies and connect with other marketing professionals in a fun and relaxed environment. So bring your lunch, kick back, and get ready to take your digital skills to the next level. We can't wait to see you there!

April 26 - Social Media for Nonprofits: Tools, Strategies, and Hacks

by Mandy Hoskinson, Agency Owner, Interim Vice President of Social Media Club Global

Nonprofits operate under the constant pressure of achieving significant impacts while navigating the constraints of minimal budgets. Social media, with its vast potential for reach and engagement, can seem like a demanding arena, requiring substantial time and effort, often with unpredictable outcomes. This session, led by Mandy Hoskinson, aims to demystify social media for nonprofits, offering practical tools, strategies, and hacks that can amplify their message, engage their audience, and drive their missions forward without breaking the bank.

Participants will learn how to:

• Utilize the most effective social media platforms for nonprofit goals.
• Craft compelling content that tells their story and mobilizes support.
• Apply growth hacks and strategies to maximize impact with minimal spend.
• Navigate the challenges of social media algorithms and engagement.
• Measure success and adapt strategies for continuous improvement.

About the Instructor: Mandy Hoskinson has worked with nonprofits large and small: from UCLA, the Olympics, the United Nations to PCI Media Impact, the Art and Global Health Center and New Familia. Her agency, Zolay, is working to give away 20% of its work pro-bono that has created strategy for over 15 non-profit organizations. She has been a member of the Social Media Club for over 11 years and serves with the LA Chapter as well as with Social Media Club Global.

May 24 - The Podcast Playbook: Monetization, Marketing Strategies, and Legal Must-Dos

with Karin Conroy, Podcaster and Legal Marketing Consultant
Dive into the world of podcasting drawing inspiration from the acclaimed podcast Counsel Cast hosted by Karin Conroy. This presentation will uncover strategies for monetization, marketing, and legal protection. Reviewing the insights gleaned from industry luminaries across three impactful episodes we will discover the keys to unlocking podcasting's full potential. From effective monetization methods to targeted marketing approaches and essential legal considerations, Karin Conroy equips you with the tools to drive real results and foster long-term success in the podcasting arena.

Thank you, Zolay

This Lunch and Learn series is sponsored by Zolay, a boutique social media agency based in Los Angeles, serving clients worldwide.

Past Events

2024

March - How Teachers use ChatGPT

March 2024 - How Teachers use ChatGPT

(and How Managers Can Learn From Teachers)

by Jessica Sewing, Speaker and Educator

In March's Lunch and Learn session, Jessica Sewing offers a unique perspective that bridges the gap between education and management, illustrating how skills and strategies from the classroom are directly applicable to the workplace. "How Teachers Use ChatGPT" is not just for educators but for anyone who finds themselves in a teaching role within their organization, especially managers and team leaders.

Attendees will learn how to:

Utilize ChatGPT for creating engaging and informative curriculum materials.

Fill in knowledge gaps on a wide range of subjects quickly and efficiently.

Design fun and interactive experiments or exercises to enhance learning and engagement.

Simplify complex concepts for easier understanding and retention.

Innovate in training and development with AI-powered tools.

This special edition of SMC's Lunch and Learn promises to provide valuable insights for anyone involved in training or managing teams. By viewing management through the lens of teaching, attendees will discover new ways to leverage ChatGPT for educational purposes, making learning more accessible, engaging, and effective for their teams.

About the Instructor: As a speaker and educator, Jessica Sewing has harnessed the power of ChatGPT to revolutionize teaching and learning processes. Her expertise lies in crafting curriculum that not only meets educational standards but also engages and inspires students.

PS - tell your teacher friends about this one!

February 2024 - How Your Emotions Predict Your Revenue

With Micaela Passeri

Emotions dictate, thoughts, which dictate feelings, which dictate actions, which dictate results. Everything you have accomplished and have present in your life has an emotional birth. For true success and fulfillment in life, you must understand how to navigate your emotional landscape and respond with conscious awareness, inspired action and a surrendered heart. In this session, you will learn:

1. The 4 pillars of Emotional Intelligence

2. The top 5 emotions that trip you up in business

3. The 5 Emotional hacks to manage those emotions

4. The number 1 emotion that is the catalyst for money miracles

5. The Emotional Vibration Scale and Revenue Ceiling explanation

One lucky person will have a hot seat coaching with Micaela live during the session.

January 2024 - Social Media for Indie Films

As an independent filmmaker in the digital age, mastering social media is as crucial as directing a scene. This Lunch & Learn session, conducted via Zoom, is tailored for indie filmmakers who want to navigate the complex yet rewarding landscape of social media marketing.

During this session, we'll explore effective social media strategies that can elevate the visibility and impact of your indie film. Discover how to craft compelling narratives on platforms like Instagram, Twitter, and Facebook, which resonate with your audience and build a loyal following. Learn about leveraging the power of short-form content on TikTok and YouTube to create buzz, and how strategic use of hashtags can enhance discoverability.

This interactive session will also cover case studies of indie films that successfully utilized social media to boost their presence and viewership. Whether you're in pre-production, post-production, or distribution, these insights will equip you with the tools to make your film stand out in the crowded digital space. Bring your lunch and your questions, and join us for an insightful exploration into the world of social media for indie films.

November 2023 - GIFs, Leveraging GIPHY Across Digital Platforms

By Mandy Hoskinson, Principal Owner of Zolay, President of the Social Media Club of Los Angeles

This session focused on the exciting world of GIFs and their impact across various digital platforms. In this session, we'll delve into the power of GIPHY and how it can be effectively used to enhance brand presence and engagement on platforms like Slack, Instagram, Twitter, WhatsApp, and Facebook. Our expert speakers will provide insights into integrating GIFs into different communication and marketing strategies, from workplace chats to social media storytelling.

Join us in exploring how GIFs can be a game-changer for digital communication and branding. This session is perfect for marketers, content creators, and anyone interested in leveraging digital media trends. You'll learn how to make your brand more dynamic and expressive through the universal language of GIFs. Don't miss this opportunity to network, learn, and transform your digital strategy with the GIF revolution. Sign up today and step into the vibrant world of digital storytelling!

Skills We’ll Explore

- Basic MarketResearch

- ChatGPT information extraction

- Pro GIPHY Account

- Canva multigenerator (Bulk Create)

- Canva animation- Background Remover

- GIPHY multi uploader

- GIF separate downloader

- Good old fashioned SEO

Oct - Social Media Strategy

L earn about how to build a social media strategy with Mandy Hoskinson from Zolay

Sep - Social Media Accessibility

w ith Zolay Accessibility Coordinator Emily Leach and expert Emily Lucht

L earn about how social media is accessed through alternative technologies and how you can optimize your content for all internet users.

July 28 - Building a Globally Distributed Team

by Phillip Lew, CEO & Founder of C9Staff.com

The presentation will be about how any business in the world, regardless of size and/or budget, can leverage the power of a global talent pool to augment their workforce, increase their client fulfillment capabilities and diversify their service offerings, resulting in huge cost-savings and exponential growth just by following our detailed remote staff augmentation blueprint. Phillip Lew is the CEO and Founder of C9Staff, a staffing agency specifically designed for digital marketing professionals looking to hire top talent at low prices. To learn more, check out his website at https://c9staff.com/schedule-free-consultation/ and book a free consultation today.

June 23 - Optimizing Your LinkedIn

Learn how to set up your profile, grow your network, and enhance your personal voice on Linkedin with Linkedin Creator Alice Moon.

Alice Moon is part of the exclusive LinkedIn Creator program, is the writer of a Linkedin Newsletter which goes to 6400 subscribers, and is the creator of The Guide to Linkedin, which features over 70 slides teaching you how to optimize your time spent on Linkedin. In this Lunch & Learn, Alice will share part of her guide with you!

June 2 - Understanding A.I.: A simple framework for understanding A.I.

with Matt Strain

Matt spent seventeen years at Adobe in a unique role sitting between research and product development. During his time there, he worked with more than 200 researchers to identify opportunities for Artificial Intelligence and generative technologies to augment and disrupt Adobe products. More recently, he “authored” an entire book using ChatGPT4 and Dall-E that was recently featured in the New York Times.

About the Event:

This a lighthearted, informative session to help you get started with essential AI tools like ChatGPT, Bard, Dall-E, and Adobe's Firefly.

The session is designed for a non-technical audience trying to understand what is happening with AI. We’ll cover:

• The journey of creating an A.I.-generated book: From using ChatGPT and DALL-E to create a custom cocktail book with text and imagery, to being featured in The New York Times.
• Understanding A.I.: A simple framework for understanding A.I.
• A.I. applications: A look at the tools that focus on text-to-text and image generation
• Prompt engineering and examples: We'll discuss the importance of crafting effective prompts in A.I. applications and the emergence of "prompt engineering" as a hot new job. Throughout, we'll have plenty of real-life examples of A.I. that you can put to use immediately.
• Risks and Opportunities going forward