Saturday, May 25

Marketing Online II: Digital Marketing Strategies

Learn to effectively advertise, engage with your audience, and optimize your online presence with the latest digital marketing strategies

By NJSBDC at William Paterson University

Date and time

Starts on Saturday, May 25 · 9am PDT

Location

Online

Refund Policy

Contact the organizer to request a refund.

Eventbrite's fee is nonrefundable.

About this event

1 hour

Welcome to Marketing Online I: Digital Marketing Strategies to Advertise, Engage, and Optimize! This virtual event is your gateway to unlocking the secrets of successful online marketing.

This webinar will cover digital marketing basics from setting up pay-per-click advertising for your business to leveraging social media to engage your customers. We will also go over the importance of website content, how to improve your SEO, and AI tools that can help make your work easier by generating useable content.

Organized by

NJSBDC at William Paterson University

Starting and maintaining a successful small business requires a tremendous amount of planning and work. Maximizing your chances of success involves careful preparation and knowledge of current trends in small business development. Whether you’re just starting out or run an existing small business, William Paterson University’s Small Business Development Center (SBDC) can provide expert advice and professional development services to help you launch or expand your business.

Housed within the University’s Cotsakos College of Business, William Paterson’s SBDC is a private organization of professional management consultants partially funded by the U.S. Small Business Administration, the New Jersey Economic Growth and Tourism Commission, and community-based organizations such as the Paterson Urban Enterprise Zone.

Our goal is to assist entrepreneurs and business owners in establishing and growing sustainable, successful small businesses—saving you time, money, and effort in finding the best solutions for your business needs