Marketing for Strategic Businesses: Improve Visibility, Engagement & Sales

Marketing is the foundation of a good business and having a strong marketing plan can either make or break that business. A good plan will help you captures more leads, connect with more clients, and build a trust, establishing a direct relationship with your customer. It's not just about building a brand it's about building an infrastructure that will help you grow over time!

A Vision Worker event, this workshop is for small businesses who are looking to take their business to the next level by establishing a strategic marketing plan.

Without getting too complicated, we will discuss basic strategies that when implemented will help you establish a sales pipeline for your business. You will have the opportunity to choose from a variety of free to low-cost effective solutions that will work for your budget and your business. In the end, you will walk away with a plan that can be implented this year!

Who this Workshop is for:

Small businessess who are looking for easy to follow, basic and straightforward guidance on successful marketing strategies that can be implemented this year.

What You Will Walk Away With:

• Marketing for Strategic Businssess Workbook
• Social Media Marketing Roadmap - Specific steps to take to increase engagement and build a following on any platform (i.e. facebook, twitter, instagram etc.)
• A Strategic Marketing Plan for your business that can be implemented as soon as you leave the workshop

Topics Covered:

Selecting Your Target Market

• Which Customers Matter Most
• Creating Buyer Personas

Crafting Your Message

• Your Unique Selling Proposition
• Getting into the Mind of Your Prospect
• Crafting Your Offer

Strategic Prospecting

• Social Media Marketing
• Social Networking as Marketing
• Blogging to Reach Your Buyers
• Video and Podcasting Made Easy
• The Content-Rich Website
• Marketing and PR in Real Time
• Search Engine Marketing

Capturing and Nurturing Leads - How to Grow Your Customer Base

• Transitioning leads from the pipeline to new business
• All prospects are not created equally
• Incresing the effectiveness of yoru advertising
• Gaining a constant flow of leads
• Creating a Marketing Infrastructure

Sales Conversion

• Critical Positioning
• Leveling the Playing field as a small to medium business
• Reducing Percieved Risk that Customers See
• Product Pricing
• Removing Customer Buying Roadblocks

Delivering a World-Class Experience

• Differentiation vs. Distinctiveness
• Building your Tribe
• The Power of Business Systems
• Increasing Customer Lifetime Value

Orchestrating and Stimulating Referrals

• Conquering the Bystander Effect
• Building Your Brand

For more information about this workshop contact Canden Queen at 770-525-6070 or email admin@alcc4me.org.