College and Graduate School admissions have already changed in the past few years due to technology, politics and changing attitudes. Now COVID is a potential black swan. Higher ed recruiters of all kinds need to do more with less to convince their prospects that their school is the right choice during this turbulent time.
Your institution’s brand equity can help continue to drive awareness and preference. But the real battleground is yield. Learn how to harness digital and virtual tactics to attract, nurture, and convert prospects in the new economy. The result? A well-shaped class for the same marketing budget. Won’t that be nice for the trustees to hear?
Join our panelists from both the agency and client-side: VP Paul Fahey, Director of Digital Marketing Dr. Chris Fasano and Sean Fitzpatrick, Marketing Director at the University of New England. In less than an hour you’ll learn how to better:
- Nurture and convert prospects using the tools you already have
- Develop dashboards that prove ROI
- Create content at the velocity needed for the attention economy that caters to the unique habits and preferences of different age cohorts, including potential undergrads and grad students
Who should attend?
This webinar is relevant to higher ed admissions and marketing professionals that missed their class or will continue to push throughout the summer of 2021.
Meet our Panelists:
Paul Fahey is Vice President of Strategy and Communications at Overit. He brings to Overit a rich and diverse background in account management, production, and creative. He’s consulted with more than 75 higher education institutions. From public to private, military to faith-based, and everything in between.
Chris Fasano, PhD is a Neuroscientist and Digital Marketing Director who combines his knowledge of the brain and decision-making processes, with marketing strategies to raise brand awareness and increase revenues. By dissecting and understanding the choice consumers face, Chris has grown numerous businesses by tailoring messaging and calls to action to specifically impact that choice.
Sean Fitzpatrick leads strategy and implementation of the University of New England's priority marketing programs. This includes a central initiative to increase brand awareness and understanding among key audiences, as well as separate initiatives designed to support awareness and enrollment for select programs. He is an award-winning marketing director and strategist with more than 20 years of experience on the agency and client sides.
