Marketing and Communications: Certificate in Nonprofit Management

Certificate in Nonprofit Management Program

Marketing and Communications**

Dates: Thursdays, September 5, 12, 19, and 26

Time: 1:00 p.m. to 3:30 p.m.* online via Zoom

Instructor: Martesha Brown, MBA

Cost: $225 NICNE Members | $250 General Admission

Course Details: Gain the essential skills, tools, and techniques that you can use immediately to develop a strategic marketing plan to enhance your organization’s bottom line and mission impact.

Truly define your audience and focus your promotional efforts to promote your organization’s mission, programs and fundraising to ensure your organization stands out in a cluttered marketplace.

Explore the role of clear and consistent branding, and strategic marketing and communications to engage employees, donors, members, clients, media, volunteers, policy makers, and funders in this four-session online course.

Topics include the building blocks of marketing, budgeting, marketing audits, audience analysis and segmentation, differentiation and brand management, and integrated communication campaigns. The course will also discuss social media marketing plans and strategies, metrics, and performance.

Instructor: Martesha Brown, MBA is a Rockford native and MBA Graduate of Rockford University with a passion for community engagement. She is currently the Director of Community Economic Development at Midland States Bank. She was previously the Director of Advancement for the Rockford Area Convention and Visitor’s Bureau with prior leadership roles in economic development, public relations, marketing, and operations for Alpine Bank/Midland States Bank and the Rockford Park District.

She has held various volunteer committee and board roles for agencies such as the Goodwill of Northern Illinois, Think Big Expo & Festival, Transform Rockford, Habitat for Humanity, Community foundation of Northern IL, Chairman’s bridge committee, State of IL Governor Pritzker’s Capital Development Board, Leadership Rockford, and the NAACP. She has been recognized and awarded as one of Rockford’s “Forty Under 40”, as a Rockford Register Star “people you should know” and a recipient of the “25 Black Leaders to Watch” by Soul News Network and is the Vice President of the Rockford Park District Board of Commissioners, the first African American elected in its 100+ year history. She is also a member of NICNE's Professional Services Team. She is Rockford grown, Rockford committed, and proud of it.

Certificate in Nonprofit Management Program Details: Leading a successful mission-driven nonprofit requires more than goals and plans; it requires concrete knowledge and skills. NICNE’s five-course Certificate in Nonprofit Management program, completed by more than 100 local nonprofit leaders, will teach you the skills you need to strengthen your organization and better achieve your mission.

Each of the five courses is led by an accomplished expert in their field; Instructors include nonprofit executives, doctorate and master-level leaders committed to collaboration as a tool to drive social change, and instructors and guest speakers with advanced certifications and decades of experience in nonprofit leadership.

If you are a new or seasoned leader wishing to broaden or refresh your skills, seeking a leadership position in the nonprofit sector, or a board member seeking to serve in a more strategic advisory role, this program is for you! This program is also a great fit for people shifting careers from the for-profit to the nonprofit sector.

**This is one of the five courses in the Certificate in Nonprofit Management Program. Take any course a la carte or complete the entire series to earn your Certificate in Nonprofit Management. Courses may be taken in any order and attendance credit does not expire. Upon successful completion of all five courses (with 90% overall attendance) participants will receive a Certificate in Nonprofit Management from The Northern Illinois Center for Nonprofit Excellence at Northern Illinois University. Full program details can be found on our website. Please call or email Billie Callahan, Associate Director, with questions (815.753.8793 bcallahan@niu.edu).

About NICNE: The Northern Illinois Center for Nonprofit Excellence (NICNE) has been providing capacity building, training, technical assistance and resource support to nonprofit organizations within our region since August 2004. NICNE is the region's primary resource for nonprofit management and leadership development. NICNE strengthens nonprofits and encourages collaboration resulting in a strong, vibrant nonprofit sector critical to a healthy community. NICNE mission: Promote, model and grow innovation, excellence and social impact.

NICNE is an independent 501(c)(3) nonprofit organization and affiliate of Northern Illinois University, Division of Outreach, Engagement and Regional Development. Learn more at our website, www.niu.edu/nicne/