Marketing 101: Building A Strong Brand

Unlock the proven power of good marketing to achieve success! In just three hours, you will discover essential marketing insights and gain practical strategies to elevate brand awareness, drive more leads and boost your revenue. This class defines branding and helps you better understand the impact of your logo, simple use of color palettes, and developing calls to action, taglines, messaging, and tone. You will learn ways to connect with your target market, drive more decisions, and how to position your business as the top choice for customers. No need to worry about complex jargon - this class offers practical advice and free tools that are easy to implement. Level up your marketing skills in one session.

What To Expect

• All participants will receive a follow-along workbook to take notes, follow instruction and complete exercises during the session.
• Participants will also get a free toolkit – a collection of templates, forms, worksheets, software and other helpful resources to help make good use of the information shared in class.
• There will be time for Q&A with the instructor and we will take breaks to give you a chance to check email, grab a water or network with other participants.

Note - there are two classes on this day. This one at 9am and another - Marketing 102: Social Media for Growth from 1-4pm. Sign-up for both, for a full day of learning.

Register now and secure your spot!

Earn A Business Skills Certificate

This workshop is eligible for the City of Austin Business Skills Certificate program. Participants who complete six eligible courses in the program are recognized in a public awards ceremony with other local business and community leaders. View eligible classes at bit.ly/AustinSkillsCertificate.

Virtual Option for Summer!
This class is in-person at the City's Small Business Training Room, Suite 300. We have added a special option to participate virtually, as needed. We understand that during the summer some of our participants experience difficulties with attending in-person classes, because of childcare and other challenges. We strongly encourage in-person attendance - so much happens in the classroom, and there is great networking to be had with other participants, in the room.

Map to City of Austin Small Business Division, 5202 E. Ben White, Suite 300

The City of Austin is committed to compliance with the Americans with Disabilities Act. Reasonable modifications and equal access to communications will be provided upon request - including translation and interpretation services. For assistance, please contact the Economic Development Department at 512-974-7819. The City receives and accepts Video Relay Service (VRS) calls from people who are Deaf or hard-of-hearing through Relay Texas 7-1-1.