Managing UP: Communicating your and channel marketing’s value to execs
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Managing UP: Communicating your and channel marketing’s value to execs

Discover how to demonstrate channel marketing's value: Build trust, persuade leaders, and meet management's needs for greater impact.

By Channel Marketing Association

Date and time

Wednesday, May 22 · 10 - 11am PDT

Location

Online

About this event

  • 1 hour

During our recent Channel Marketing Summit, Jay McBain, Chief Analyst for Canalys highlighted a critical issue: channel and, in particular, channel marketing is frequently the first area impacted during downsizing.  We’ve invited Janet Schijns, CEO of JS Group, and MeiLee Langley, both of whom have years of experience in effectively demonstrating the value of the indirect channel and channel marketing to their executives to share their insights on managing up and on strategies for effectively communicating your worth to the organization.

Key Takeaways:

  • Techniques to foster trust and credibility with senior leadership.
  • Strategies for presenting your ideas persuasively to get executive buy-in.
  • Insights on anticipating and addressing the needs of upper management to maximize your impact.

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Organized by

Channel Marketing Association

Welcome to the Channel Marketing Association, the brainchild of Amy Bailey and Kathryn Rose, revolutionizing collaboration in Channel Marketing. Our mission is to build an exclusive community for Channel marketers to connect, share knowledge, and grow. Join us and participate in a journey towards collaboration, innovation, and collective success in Channel Marketing.

Dive into the heart of Channel Marketing with our diverse series of events at the Channel Marketing Association. From insightful webinars and 'Tools Tuesday' for the latest in industry tech to 'Masterminds' sessions for deep strategic thinking, we design our events to ignite your passion and proficiency. Kickstart your week with 'Motivation Monday,' power through with 'Finish it Friday,' and more – each day brings a new opportunity to learn, connect, and grow in our vibrant community.