Our panel of web experts will discuss how to make your website shine. They’ll focus on:

• The overall process
• How to get started
• What to look for in a vendor
• What you’ll do and what you should pay others to do

This is not a programming workshop or a WordPress how to session. This is designed for anyone who is responsible for any aspect of a website. Here’s our panel:

Our moderator:

• Nena Ellis Koschny runs marketing and communications for Invent Penn State. She has deep web experience having launched several sites in the past year. Prior to Invent Penn State, she ran her own Marketing and PR consultancy and spent many years in marketing and PR positions with Sheetz and Airwalk International. Nena brings a holistic view of the web world with experience on both the agency and client side.

Here’s our panel:

• Christopher Weaver is a web developer who builds highly functioning, responsive websites with a focus on modern design and usability. He has a background in sales and marketing, as well as development, and believes that websites should be easy to navigate and manage, both from the frontend and the backend, so that businesses can fully leverage their online presence. Christopher is the founder of Phase 7 Websites in State College.
• Jim Carpenter is the Director of Marketing Technology and a partial owner of MoJo Active, It is Jim’s mission to overcome technical challenges by developing innovative solutions for each and every project, always with the client’s business goals in mind. Though he is a geek at heart, Jim is NOT a “tech guy!” With a focus on marketing and business solutions, he has a very different perspective on technology. Technology exists for the single purpose of making our lives easier, yet it often does just the opposite. It should not be a burden to use, it should not be slow and those who create it should not make excuses for it. Technology can do just about anything; the challenge is to prevent tech from getting in the way, while providing value to those who need it.
• Bien Concepcion has designed and developed Web sites and applications for over 19 years. With extensive experience in all aspects of website creation, Bien has been integral in the development and deployment for popular Web sites such as WorldCarFans.com and broadband internet channels such as PlaySportsTV.com and WineTasteTV.com. He focuses heavily on the marriage of design and usability – particularly for large-scale sites – and has a comprehensive understanding of functional design, information architecture, internet marketing and search engine optimization. With the face of the internet changing so rapidly, Bien constantly thinks forward and actively tests out new technologies as soon as they become available.