Name: Make Marketing Matter
Start: 2020-06-16T09:00:00-05:00
End: 2020-06-16T12:15:00-05:00
Location: Virtual Event

Make Marketing Matter

Southern Minnesota Initiative Foundation (SMIF), a donor-supported foundation, invests for economic growth in south central and southeastern Minnesota, serving a 20-county region which includes 175 communities and one Native nation. SMIF’s key interests include Entrepreneurship, Early Childhood Development and Community Vitality. SMIF invests through grantmaking, lending, trainings and more.

Southern Minnesota Initiative Foundation

<DIV>
Join us for a free virtual business training!
 
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<DIV>
"Make Marketing Matter"
A training for individuals seeking competitive advantages in this time of change and uncertainty.
 
June 16, 2020 | 9 a.m. - 12:15 p.m.
Zoom link will be sent prior to the event
Deadline to register is June 12, 2020
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AGENDA
 
9 - 11:30 a.m. - Make Marketing Matter Training Sessions
 
1. Shifting Business Strategies
<UL>
<LI>Jena Thompson, Founder and CEO of Daisy Blue Naturals, Albert Lea and Austin, manufactures all-natural skin care and essential oil products. Two months ago, she became a maker of hand-sanitizer, a direct response due to COVID -19. Jena shares her story of how she recognized an opportunity and how she quickly ramped up to produce a product with an immediate market due to unexpected circumstances.</LI>
</UL>
 
2. Developing your SWOT
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<LI>Jamie Bjerke, Marketing Coach, SCORE Mentor, Owner JLB Marketing & Consulting, Rochester, will lead us through understanding your strengths, weaknesses, opportunities and threats (SWOT analysis). This is an easy and effective way to build out a market strategy to bring clear focus and a simple plan to sell your product or service.</LI>
</UL>
 
3. Financial Forecasting
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<LI>Mark Thein, Small Business Development Center (SBDC) Consultant, will help attendees think into the future and build a plan on forecasted projections. This tool will be helpful in affirming how your business will cash flow over the course of several months to several years.</LI>
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4. Better Your Business with a Brand
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<LI>Welcome Juan Pablo Higuera Forero, Research Associate with Hispanic Advocacy and Community Empowerment through Research (HACER), to share ideas on how to build customer loyalty. Now that you know your SWOT and understanding financial forecasting, creating effective messaging will give way to business recognition and customer connections.</LI>
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5. The Tool of the Future – Marketing Strategies and Online Sales
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<LI>Before COVID-19, online sales and virtual meetings were used by some; however today it is the tool for the majority. Learn how to effectively build sales using this platform. Welcome Jamie back to discuss and welcome Sarah Fifield with Stoddard Studios.</LI>
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11:30 - 11:45 a.m. - Break
 
11:45 a.m. - 12:15 p.m. - Small Group Coaching Sessions

Virtual Event

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Make Marketing Matter

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Make Marketing Matter

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