Lunch & Learn

AMA Puget Sound (formerly PSAMA) is the premier professional marketing association in Washington state.Our mission is to advance the careers of all marketing practitioners in the Puget Sound through education, events, networking, industry news and resources, and job opportunities. We are part of the global American Marketing Association network.

AMA Puget Sound

Join AMA Puget Sound as we partner with Fujisan Marketing to explore the intersection of
SEO and AI.

3417 Fremont Ave N #400

Join AMA Puget Sound as we partner with <a href="https://fujisanmarketing.com/" title="https://fujisanmarketing.com/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Fujisan Marketing</a> to explore the intersection of Search Engine Optimization (SEO) and Artificial Intelligence (AI), focusing on how AI is revolutionizing modern SEO practices. Learn about what SEO entails, AI’s role in improving content analysis, user intent prediction, and search algorithms like Google’s RankBrain and BERT. The presentation will cover advanced keyword research strategies, AI-driven content optimization using Natural Language Processing (NLP), and techniques for voice and visual search optimization. Attendees will also learn how to balance AI’s capabilities with human expertise to enhance rankings while avoiding algorithm penalties. We’ll discuss the future of AI in marketing and the evolving nature of SEO algorithms.

About the Speaker:Sean Van Guilder is a seasoned digital marketing professional with over 20 years of experience helping businesses thrive online. With a strategic perspective and a deep understanding of SEO's role as a key business driver, Sean brings clarity and actionable insights to digital marketing. As the leader of the SEO Program at Fujisan Marketing, a premier digital marketing agency based in Seattle, Sean continues to guide brands toward achieving measurable success in an ever-evolving online landscape.

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Lunch & Learn

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Lunch & Learn

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