Low-Cost Marketing Strategy for Local Businesses

Low-Cost Marketing Strategy for Local Businesses

Unlock the potential of your local business with cost-effective marketing strategies. Join us for a comprehensive 2-hour course.

By Salesenzine

Date and time

Wednesday, July 3 · 7 - 9am PDT

Location

Online

Refund Policy

Contact the organizer to request a refund.
Eventbrite's fee is nonrefundable.

About this event

  • Event lasts 2 hours

    Unlock the potential of your local business with cost-effective marketing strategies. Join us for a comprehensive 2-hour course that will guide you through setting up and optimizing Google My Business, Nextdoor, social media marketing, and email marketing with Constant Contact. Perfect for small business owners, entrepreneurs, and marketing professionals looking to maximize their reach without breaking the bank.


    Participant Benefits:

    After attending this course, participants will:


    • Improve Online Visibility: Learn how to set up and optimize Google My Business to enhance your business's presence in local search results, making it easier for potential customers to find you.
    • Engage with Local Communities: Understand how to effectively use Nextdoor to connect with and engage your local community, fostering strong relationships and driving local traffic.
    • Boost Social Media Presence: Gain insights into selecting the right social media platforms, creating engaging content, and utilizing tools and strategies to grow and nurture your audience.
    • Enhance Email Marketing Skills: Develop the ability to create and manage effective email marketing campaigns using Constant Contact, including setting up automation and analyzing performance.
    • Integrate Marketing Strategies: Learn how to combine various marketing channels into a cohesive plan to maximize your business's reach and impact.
    • Access Practical Resources: Receive templates, tools, and resources to help implement the strategies discussed during the course.

    Course Outline:


    Part 1: Introduction (15 minutes)

    Welcome and Course Objectives:

    • Brief introduction to the course
    • Overview of what participants will learn


    Importance of Local Marketing

    • Why local marketing is crucial for small businesses
    • Cost-effective strategies for local visibility


    Part 2: Google My Business Setup (30 minutes)

    • What is Google My Business (GMB)? :
    • Explanation and benefits of GMB for local businesses

    Step-by-Step Setup Guide

    • Creating a GMB account
    • Verifying your business
    • Optimizing your GMB profile:
    • Business name, address, and phone number (NAP)
    • Business hours, website, and attributes
    • Adding photos and videos

    GMB Features and Tools:

    • Google Posts
    • Reviews and ratings
    • Insights and analytics


    Q&A Session


    Part 3: Nextdoor Setup (20 minutes)

    • What is Nextdoor?
    • Overview and benefits of using Nextdoor for local businesses

    Setting Up Your Business on Nextdoor

    • Creating a business page
    • Claiming your business
    • Completing your business profile

    Engaging with the Community

    • Posting updates and offers
    • Responding to reviews and messages
    • Utilizing Nextdoor Ads (brief overview)


    Q&A Session


    Part 4: Social Media Marketing (30 minutes) :

    Choosing the Right Platforms

    • Overview of popular social media platforms (Facebook, Instagram, Twitter, LinkedIn)
    • Identifying where your audience is

    Creating Effective Social Media Content

    • Content types (posts, stories, videos, live sessions)
    • Content calendar and scheduling
    • Tools for creating and managing content (Canva, Hootsuite, Buffer)

    Engagement and Growth Strategies

    • Building and nurturing your audience
    • Running promotions and contests
    • Utilizing hashtags and geotags

    Analyzing Performance

    • Social media insights and analytics
    • Adjusting your strategy based on data


    Q&A Session


    Part 5: Email Marketing with Constant Contact (25 minutes)

    Introduction to Email Marketing

    • Importance of email marketing for local businesses
    • Benefits of using Constant Contact

    Setting Up Your Constant Contact Account

    • Account creation and setup
    • Importing and managing contacts

    Creating Effective Email Campaigns

    • Designing emails using templates
    • Writing compelling subject lines and content
    • Personalization and segmentation

    Automation and Analytics

    • Setting up automated email sequences
    • Tracking email performance and insights


    Q&A Session


    Part 6: Putting It All Together (20 minutes)

    Integrating Your Marketing Strategies

    • How to combine GMB, Nextdoor, social media, and email marketing for maximum impact
    • Creating a cohesive marketing plan

    Case Studies and Examples

    • Real-life examples of successful local marketing campaigns

    Final Tips and Best Practices

    • Consistency and follow-up
    • Staying updated with marketing trends and tools


    Q&A and Wrap-Up

    • Open floor for final questions
    • Summary of key takeaways
    • Resources for further learning

    Frequently asked questions

    Who should attend this course?

    This course is ideal for small business owners, entrepreneurs, and marketing professionals who want to extend their reach locally without a significant financial investment.

    What are the benefits of attending this course?

    Participants will gain practical skills and insights into improving online visibility through Google My Business, engaging local communities via Nextdoor, enhancing social media presence, and managing effective email marketing campaigns.

    Will there be any interactive or practical elements in the course?

    Yes, each section includes a Q&A session to address specific questions and ensure participants can apply the concepts to their businesses. Plus, you will have access to practical resources and templates to help implement what you've learned.

    What do I need to bring to the course?

    You should have access to a computer or smart device with an internet connection to participate fully. It’s helpful to have access to any existing business social media accounts and email marketing tools you currently use, although it's not required.

    How can I apply the skills learned in this course to my business immediately?

    The course provides actionable strategies and tools that you can apply right away. Whether optimizing your existing profiles, setting up new accounts, or planning your marketing activities, you will leave the course with a clear action plan.

    Tags

    Organized by

    Salesenzine

    Overview: SalesEnzine is a one-stop hub for unparalleled marketing services, offering a range of tailored solutions designed to elevate brands in the digital realm. Their team of experts collaborates closely with businesses to maximize reach and convert prospects into loyal customers.

    Services Offered:

    Email Marketing (with platforms like Mailchimp and Constant Contact)

    Web Design & Development

    Advertising through Facebook/Instagram Ads and Google Ads

    Search Engine Optimization (SEO)

    Local Business Marketing

    E-Commerce Marketing

    Chatbot Development (using ManyChat)

    Social Media Marketing

    Email Blast Services

    Customer Relationship Management (CRM) solutions

    24/7 Customer Support Services

    Unique Selling Proposition: SalesEnzine differentiates itself by developing a deep understanding of a business and its goals. Their strategies are backed by research and expertise, ensuring consistent reach to clients at the right point in their journey. Their mission revolves around conversions, loyalty, and referrals.

    2 for 1 deal
    $12.50 – $25