Looking Ahead: Effective Revenue Forecasting

Choosing an optimal revenue model and forecasting revenue.

By Harvard Innovation Labs

Date and time

Wednesday, March 10, 2021 · 6 - 7:30am PST

Location

Online

About this event

During this session, we’ll discuss how to decide on an optimal revenue model and pricing strategy for your business. We’ll also walk through the mechanics of forecasting revenue, including how to estimate the total number of target customers by application and customer segment, the rate of market penetration and overall peak market share, pricing by application, and total rate of product use in relation to your revenue model.

Speaker: Troy Norris, MBA

About the Speaker:

Troy Norris focuses on innovation strategy, transactions and new product commercialization to drive growth and value for life sciences companies and their investors. As global leader of Locust Walk’s Strategy and Analytics practice, Troy advises clients on portfolio and partnering strategy. As Managing Director of Valamont Advisors, Troy acts as an independent business strategy advisor. Having held senior positions in the life sciences practices of leading strategy consulting firms such as McKinsey, L.E.K. and EY-Parthenon, Troy has advised each of the top pharmaceutical and biotech companies, and more than 125 other therapeutic, diagnostic, medical device and digital health innovators.

Troy was previously Vice President of Corporate Development for Biogen Idec, and earlier led Biogen's R&D investment prioritization process. Troy also led Business Development for three new ventures. He began his career with Astra USA where he led Clinical Operations, Finance and Planning. Troy received a BA in biochemistry from Harvard College and an MBA from Harvard Business School. Troy serves as an Innovation Fellow with Harvard Innovation Labs, as a member of MassBio’s Academic Initiatives Steering Committee, and a mentor to entrepreneur founders via HiLabs and MassConnect.

Organized by

Harvard Innovation Labs

The Harvard Innovation Labs consist of a vibrant, cross-disciplinary ecosystem for the Harvard community to explore innovation and entrepreneurship while building deeper connections. It is an excellent example of the One Harvard vision and a leading catalyst for the Allston Science and Enterprise District. The Harvard Innovation Labs foster unprecedented collaboration among Harvard students, faculty, entrepreneurs, and members of the Allston and Greater Boston communities. The Harvard i-lab is the central component of the Harvard Innovation Labs. It is an educational collaborative for all current Harvard students from any Harvard school to explore innovation and entrepreneurship at any stage. It provides open co-working space, a vibrant community of peer and mentor support, experiential programming, and a Venture Program during the fall, spring, and summer semester, helping student teams take their ideas further, faster.

Launch Lab X GEO is a critical extension of the growing Harvard Innovation Labs. It provides eligible Harvard alumni leading high-potential early-stage startups with a curated community including collaborative co-working space, business-building programming, and access to advisors and mentors. It fosters continued connection between alumni, current students, and the Harvard community as a whole.

The Pagliuca Harvard Life Lab is a curated community, providing eligible Harvard alumni, faculty, and students leading high-potential early-stage life sciences startups with a fully equipped wet lab, collaborative co-working space, business-building programming, and access to the entire Harvard Innovation Labs ecosystem.

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