Licensing 101

UC Davis

An info session and presentation from UC Davis Trademark Licensing detailing new royalty policies, meet promotional vendors and more.

UC Davis Conference Center - Ballroom A & B

The Office of Strategic Communications’ Trademark Licensing team invites you to Licensing 101, an info session and presentation detailing new policies, vendors and more. (This is an in-person event only.)Topics include:<ul><li>The new promotional royalty rate increase that went into effect Jan. 1, 2026</li><li>Defining what a license is and the meaning behind the Collegiate Licensing Company’s hologram label</li><li>The importance of ordering from and working with a licensed vendor</li><li>How the Trademark Licensing office supports campus partners</li></ul>Promotional vendors will also be on-site to showcase their new swag items available for the UC Davis community.Please RSVP as soon as possible.Questions? Please contact Michael Harris at mthharris@ucdavis.edu.Gateway Structure is the closest parking lot to the <a href="http://campusmap.ucdavis.edu/?b=42" title="http://campusmap.ucdavis.edu/?b=42" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">UC Davis Conference Center</a>. AGENDA 9:30 a.m. — Doors open10 a.m. — Licensing 101<ul><li>Jasmin Francis-Bush, Director of Brand Management and Marketing, Marketing Communications</li><li>Mike Harris, Trademark Licensing Manager, Marketing Communications</li><li>Q&amp;A</li><li>Raffle giveaways</li></ul>11 a.m. — Presentation: Jodi Gechtman, Promotional Sales, I.D. Me Promotions11:30 a.m. — Lunch (provided by I.D. Me Promotions)Noon to 1 p.m. — Promotional vendor showcase of their latest assortment of merchandise Thank you to our sponsors<ul><li>I.D. Me</li><li>4imprint</li><li>BYOG</li><li>Club Colors</li></ul>

Licensing 101

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Licensing 101

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