This on-demand workshop event. When you register, you can view it immediately.
If you have a new invention, technology, software, brand, or other types of IP, you have two options: make and sell it yourself or license it. Licensing rights to your IP for cash is an easier, less expensive route than making and selling it yourself.
But a common obstacle for many IP owners is not understanding how the licensing process works. If this is you, then Licensing 101 is for you.
Here’s what you'll learn during this workshop:
- What is licensing, and how it works
- The different types of intellectual property
- The critical steps to developing a successful licensing program
- Ways to position your intellectual property to attract licensees
- Sources for finding the right licensees
- Examples of intellectual property licensing
- Quick-start steps for using it to make money
- A “can’t miss” way to get started
- How to present yourself when putting license agreements together
- How to start with no prior experience
- Everything you need to find intellectual properties to license
