Level Up

The Orange County Inland Empire SBDC Networkis funded in part though a cooperative agreement with the U.S. Small Business Administration and California State University Fullerton and extended to the public on a non-discriminatory basis. SBA, Governor’s Office of Business and Economic Development, and California State University, Fullerton cannot endorse any view, product, opinions or services of any external parties or activities.The Orange County Inland Empire SBDC Networkis funded in part through a Grant with the Governor’s Office of Business and Economic Development. All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the Governor’s Office of Business and Economic Development.*Disability: Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Please contact Katrina Smith at kmpayne@fullerton.edu or at 800-616-7232.*Refund and cancellations: You must give our office 48 hours notice of any changes or cancellations. If the cancellations or change is not done 48 hours before the event, a full registration fee will be charged.Our 48-HOUR RULE is Strictly Enforced!

Orange County Inland Empire SBDC

This program is presented by the Orange County Inland Empire SBDC Network

How do you know when it is time to expand your business?SBDC Level Up is a program developed by the Orange County Inland Empire Small Business Development Center to assist small business owners in identifying when they are ready to expand and drive their business to the next level. Through this program, business owners will work on putting together their path towards growth as they evaluate and develop on their metrics, benchmarks, teams, financials, triggers and strategies to reach the next level of growth. Trainees will learn how to de-risk expansion and get involved in proactive growth.Biggest obstacles in growing your business include:<ul><li>Intelligent Planning</li><li>Cash</li><li>People</li><li>Customers</li><li>Infrastructure</li></ul>Categories of growth include:<ul><li>New Revenue Streams</li><li>Entering New Market Segments/Expanding Customer Base</li><li>Expanding Team</li><li>Acquiring New Technology/Equipment</li><li>Adding Strategic Partners</li><li>New/Additional Location</li><li>Mergers and Acquisitions</li></ul>Program Structure: <ul><li>A total of 3 Mandatory face to face meetings</li><li>Required Vetting &amp; Assignment to 1:1 consulting</li><li>Market Research Reports to all Approved Participants</li><li>Mandatory 1:1 consultation meetings with OCIE SBDC consultant in between cohort meetings/sessions</li></ul><h2>Agenda</h2><h3>Thursday, October 22, 2020 </h3>Session A @ 9am - 10:30am | Session B @ 6pm - 7:30pmModule #1 - Planning and PeopleDescription: Every business faces a series of challenges on its path to growth. This module covers a variety of successful approaches to growth. You will find out how to grow your business as you learn about successful growth opportunities, identify failure in growth and pitfalls to avoid, and take actions setting your growth plan as aligned with your vision. Are you ready to grow?Planning<ul><li>What does growth mean to you? Identifying the key drivers of growth in your business</li><li>Building a Strategic Plan that matches your vision. (What goes into your strategic plan?)</li><li>Conducting Market Research to validate your vision.</li><li>Establishing KPI’s/KPA’s to ensure you achieve your vision.</li></ul>People<ul><li>Your workforce</li><li>Breakdown of your labor force</li></ul>Deliverables: <ul><li>Market research report</li><li>Assignment to 1:1 consultant</li><li>PHASE I of your new Strategic Plan</li></ul><h3>Thursday, October 29, 2020 </h3>Session A @ 9am - 10:30am | Session B @ 6pm - 7:30pmModule #2 - CustomersDescription: There is only one boss: CUSTOMERS! Growth in your business is all about attracting new customers and/or expanding what your existing customers are buying from you. This module will take your growth plan and help you hon in your efforts on bettering the outcomes of your current marketing efforts, defining your target areas that you are trying to reach and developing a strategy to grow your customer base.Customers: Marketing<ul><li>What is your Marketing Strategy?</li><li>Breakdown of your Customers - Who Are They?</li><li>Marketing Channels - Where Are You Marketing? Where Should You be Marketing?</li></ul>Customers: Sales<ul><li>Revenue Analysis</li><li>Sales Channel Analysis</li></ul>Deliverables: <ul><li>Strategic Marketing Plan</li><li>Marketing ROI Analysis</li><li>Customer Insight Analysis</li><li>ROI Analysis of Sales Channels</li><li>Marketing Budget Development</li><li>Develop Client Acquisition SOW</li></ul><h3>Thursday, November 5, 2020</h3>Session A @ 9am - 10:30am | Session B @ 6pm - 7:30pmModule #3 - Cash &amp; PlanDescription: Cash is king. But the question is: cash for growth or growth for cash? To grow, you need to maintain adequate cash flow. In this module, you will understand your numbers through your P&amp;L and build your financial projection to support your growth plan. This class will teach out how to accurately project out growth, model it, and stress test it to make sure capital will work effectively with your growth plan. Numbers do not lie!Cash<ul><li>P &amp; L Analysis</li><li>Financial Forecasting</li><li>Cash Flow Analysis</li><li>Funding Options</li></ul>CLOSING <ul><li>Consultant Engagement Plan</li><li>Milestone Tracking</li></ul>Deliverables: <ul><li>Options to fund your growth (self funding, adjusting projections, and/or raise capital)</li><li>Completion Certification</li><li>Identify Financial Need SOW</li></ul>

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Level Up

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