Customer Experience is being touted as the new brand image and many of Australia's biggest companies are placing major investments in CX.
As a discipline CX has rapidly evolved as key means of unlocking customer value, differentiating organisations and brands, combating disruption and driving tangible business returns.
But who is getting it right and who is faking it?
Join us for a scintillating panel debate with some of Australia's leading Customer Experience practitioners as they reveal what happens behind closed doors.
Whether you're getting to first base or already entwined in more hardcore customer-centricity this is a panel that offers something for every persuasion.
This IAA Thought Leadership Breakfast Forum promises to sell out fast, so book now to avoid disppointment.
Mark Henley - Adobe
Director of Transformation and Digital Strategy APAC
Andrew Knott - NAB
CMO/Executive GM Marketing
Matthew Morgan - Cummins & Partners
Head of Customer Experience
Maree Mamo - AGL Energy
GM Customer, Capability & Insights
Peter Riley - Ipsos Loyalty, Melbourne
Adam Donnelley - The Works
Head of Strategy (Moderator)