Let's Talk About CX

The IAA is the world's only globally focussed integrated advertising trade association that brings together over 4000 membersin over 50 countries worldwide,representing advertisers, agencies, media and all practitioners in marketing communications, to promote matters of common interest.

International Advertising Association

Customer Experience is being touted as the new brand image and many of Australia's biggest companies are placing major investments in CX.
As a discipline CX has rapidly evolved as key means of unlocking customer value, differentiating organisations and brands, combating disruption and driving tangible business returns.
But who is getting it right and who is faking it?
Join us for a scintillating panel debate with some of Australia's leading Customer Experience practitioners as they reveal what happens behind closed doors.
Whether you're getting to first base or already entwined in more hardcore customer-centricity this is a panel that offers something for every persuasion.
This IAA Thought Leadership Breakfast Forum promises to sell out fast, so book now to avoid disppointment.
Our panel
Mark Henley - Adobe  Director of Transformation and Digital Strategy APAC
Andrew Knott - NAB CMO/Executive GM Marketing
Matthew Morgan - Cummins & Partners Head of Customer Experience
Maree Mamo - AGL Energy GM Customer, Capability & Insights 
Peter Riley - Ipsos Loyalty, Melbourne  Director
Adam Donnelley - The Works Head of Strategy (Moderator)

Dockside

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Let's Talk About CX

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Let's Talk About CX

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