Let's Do Design Research Right!

Mule Design Studio

A 3-hour workshop that compels you to rethink your approach to design research, ensuring you are more effective and influential.

These are some wild times! Most organizations are doing at least some research these days. And yet so many decisions are still based on personal opinion, groupthink, and reactive tactics while insights from studies pile up (and good people get let go) because knowing things about the real world feels…optional?It doesn't matter how much data you have, if you're asking—or being asked—the wrong questions and rushing ideas into production instead of participating in functional collaboration to gain real understanding.You can help your team make better-informed decisions faster, if you start from the right basic principles.You’ll learn how to:<ul><li>Approach design research in challenging and chaotic times</li><li>Identify what you really need to know</li><li>Formulate and prioritize your questions</li><li>Understand how to use quantitative and qualitative data together</li><li>Choose research methods and activities</li><li>Improve collaboration across disciplines</li><li>Convince decision-makers of the value of learning</li></ul>This workshop will give you a strong conceptual foundation that will improve your approach to any specific technique. We'll explore how to select the most effective methods to get the insights you need and avoid wasting time with research theater (or bad surveys).This is an interactive, participatory session with a limited group size. The event happens in Zoom. We will make fun of AI a little bit. <h3>What past participants say:</h3>“Really cuts to the essence of what UX professionals need to focus on and gives really solid, wise advice for everyone doing research.”“I really liked hearing about the organizational research part, which is something I think goes undervalued at most organizations but seems critical for being able to effectively collaborate.”"Erika is hilarious. Designers, bring your Product Managers, Engineers, Marketing and other stakeholders. They'll learn a lot." <h3>Who is this workshop for?</h3>Anyone who participates in the design and development of any type of product, service, or communication will benefit. This includes non-profit organizations! Designer, developer, writer, product manager, researcher, founder—whatever your role you'll learn how to fit more reality into your work.If you're an independent consultant or freelancer, you'll learn how to get your colleagues and clients to understand the value of asking the right questions. For a taste of what we'll cover see <a href="https://www.muledesign.com/blog/design-research-framework" title="https://www.muledesign.com/blog/design-research-framework" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">A Design Research Framework</a>. <h3>About Erika</h3>Erika Hall is the co-founder of Mule Design Studio and the author of <a href="https://abookapart.com/products/just-enough-research" title="https://abookapart.com/products/just-enough-research" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Just Enough Research</a> and <a href="https://abookapart.com/products/conversational-design" title="https://abookapart.com/products/conversational-design" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Conversational Design</a>, both from A Book Apart. She has a lot of stories.

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Let's Do Design Research Right!

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