Let's Chat Experience 2016

Skyline Sector 5 is an experiential marketing firm that specializes in the design and build of branded environments for exhibitions, activations, retail environments and special events. Sector 5 offers portable, modular and custom-made spaces that are backed by the company’s consultative process and over 15 years experience in the event marketing industry. As the recipient of numerous design and corporate awards, Sector 5 is consistently recognized as one of the top event marketing companies in Texas and across the worldwide Skyline network.For more information, drop by discoversector5.com or visit Sector 5 onFacebook,LinkedIn,Twitter,YouTubeandInstagram.

Skyline Sector 5

<H2 CLASS="MsoNormal">Come Chat With Us</H2>
Experiential marketing has been around in some form or fashion for decades. But in recent years, advanced technologies paired with an increasingly connected global marketplace has opened doors for marketers to forge authentic connections with people and convert apathetic consumers into raving brand advocates through the power of experience. 
Join us on Wednesday, June 8th at Skyline Sector 5’s Let’s Chat Experience, a free luncheon that will explore the topic of experiential marketing. Our chats will be led by a panel of guest speakers including, Michael Guillory, Worldwide Corporate Brand Communications of Texas Instruments; Amy Pratt, Vice President of Legends Events and Tours; Tracie McKnight, Strategic Channel Marketing Manager for Automotive of Gates; and George Lynch, Principal of Lynch|Modern and CEO of Traffick911. During the luncheon, the speakers will share their insights on how to use events, activations and technology to create marketing experiences that engage target audiences and deliver tangible results. 
 
<H2 CLASS="MsoNormal">Speakers</H2>
Michael Guillory Worldwide Corporate Brand Communications, <A TITLE="Texas Instruments" TARGET="_blank" HREF="http://www.ti.com/" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">Texas Instruments</A> Michael Guillory leads worldwide Corporate Brand Communications for Texas Instruments.  With nearly 30 years of global marketing experience focused mostly with high-technology products, Michael brings a wide range of experiences of nearly every type of marketing program.  As a steward of the brand for TI, Michael brings valuable insights regarding marketing messages, promotions, customer engagement and global brand consistency. 
 
Amy Pratt Vice President of <A TITLE="Legends" TARGET="_blank" HREF="http://www.legends.net/" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">Legends</A> Events and Tours Amy brings twelve years of experience selling and managing premium and group sales initiatives along with hospitality sales.  She has worked for both the Dallas Cowboys and Legends in creating the AT&T Stadium Special Events and Tour Programs, which were established in 2010.  In their inaugural years, the Tour Program generated $6.8 million in overall revenue, along with $12 million in Special Events.  Amy currently leads Legends Events and Tour business at the Rose Bowl Stadium, Levi Stadium, the Wonder Valley Ranch Resort, Constellation Field, Tampa Yankees, One World Observatory, Etihad Stadium and the future Dallas Cowboys World Headquarters as well as continuing to oversee AT&T Stadium and focusing her sales driven methods to a variety of other Legends’ properties.
 
Tracie McKnight Strategic Channel Marketing Manager Automotive,<A TITLE="Gates" TARGET="_blank" HREF="http://www.gates.com/" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer"> Gates</A><A TITLE="Gates" TARGET="_blank" HREF="http://www.gates.com/" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer"> </A>Tracie McKnight is a marketer who has experience leading prolific brands from both inside a corporation and at advertising agencies. Tracie got started in marketing at the young age of 9. The typical lemonade stand on the corner wasn’t ambitious enough. Instead Tracie hired her friends to create crafts and then sold them as ‘one-of-a-kind art’ at community events. The business, “Tipping The Scales” even had a logo and staff shirts.  Since then, Tracie has worked in many diverse industries, from banking to potato chips; home décor to automotive; and many more. She has contributed her strategic insights and creativity to companies like Nokia, Pennzoil, Union Pacific, Dr. Pepper Snapple, and Gates. Many of her campaigns have been featured in Communication Arts magazine. Tracie is a graduate of Colorado State University. She resides in the Dallas area and enjoys spending time with her husband and two children.
<A TITLE="Gates" TARGET="_blank" HREF="http://www.gates.com/" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer"> </A>George Lynch Principal, <A TITLE="Lynch|Modern" TARGET="_blank" HREF="http://www.lynchmodern.com/" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">Lynch|Modern</A> CEO, <A TITLE="Traffick911" TARGET="_blank" HREF="http://www.traffick911.com/" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">Traffick911</A> A 30-year veteran brand builder, Lynch has worked on consumer and business-to-business brands that led their category. His insight from the start up days of travel brand Travelocity and developing consumer strategies at Bank of America, Lynch moved to the b2b realm, leading global brand marketing for travel technology giant Sabre. 
Now he lives the bi-vocational life: leading a brand consulting firm and an NGO focused on freeing youth from sex trafficking. But whether it’s helping organizations refine their brand platform or helping lives be recrafted, George is all about storycraft for growth. 
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<H2 CLASS="MsoNormal">Schedule </H2>
11:00 – 11:30: Registration & Lunch
11:30 – 11:45: Welcome
11:45 – 1:00: Panelist Keynotes
1:00 – 1:30: Q&A Discussion

Let's Chat Experience 2016

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