Leading Your Leadership Through Crisis Comms: Set Your Subject Matter Experts Up for Success

In a crisis, our senior leaders are the voices audiences need to hear from. This puts a lot of pressure on leaders who are already short of time. Comms teams can prepare for moments of crisis with a strategic blueprint that ties business goals with comms tactics. This workshop will dig into planning approaches that deliver ROI for executive time investments and a throughline for listeners on where hot-button issues tie into a brand's business.