Lead Generation Workshop - Develop a multi-channel Lead Generation Plan

Shaping Business is a specialist Growth Marketing Agency providing Strategic business growth advice with Operational Marketing support to help ambitious Technology and Professional Services firms to scale the business.We design and deliver bespoke and tailored business strategy and marketing training and capability development programmes. Our workshop programmes are highly interactive, grounded in the practical reality of daily business operations and ensure proper application of the learning outcomes.We have delivered training and capability workshop programmes to over 500 businesses across UK and Ireland and have been selected specifically by the public and private Business Support Organisations and Chambers of Commerce to design and deliver such programmes.

Shaping Business Ltd

With uncertainty surrounding the market, business leaders are focused on securing sustainable revenue and maintaining business growth. This can only be achieved when you have a consistent flow of good quality leads in your sales pipeline. 
Solely focusing on a single route to market limits your ability to do that. You need a focused multi-channel approach to lead generation that is manageable within your budget and resource constraints.
<H2>Lead Generation Workshop:</H2>
Our Lead Generation Workshop is a highly practical, interactive and outcome focused full-day programme that helps you deliver a consistent flow of leads and revenue. In this workshop, you will be provided with relevant tools, templates and a structured framework to help develop a multi-channel lead generation programme that delivers better quality leads and a sustainable sales pipeline. 
The Lead Generation workshop has been successfully delivered to over 500 companies across Europe.
<H2>Who is it for:</H2>
This workshop is ideal for B2B sales and marketing professional ideally in a middle or senior management role or anyone responsible for lead generation for their business.
"Exceptional – practical, to-the-point and full of valuable insights into how to design and implement a targeted Lead Generation Plan. We have already successfully generated a lead." CMO - Digital Media Services
<H2>Learning Outcomes:</H2>
By the end of this interactive Lead Generation workshop you will:
<UL CLASS="icons">
<LI>Gain a greater understanding of Leads and Lead Qualification</LI>
<LI>Quantify the scale of the sales & marketing challenge for your business </LI>
<LI>Benchmark your activities now (and in the future) </LI>
<LI>Structure an approach to focus on generating good quality leads</LI>
<LI>Identify and prioritise customer segments and prospects</LI>
<LI>Identify compelling content to engage prospects</LI>
<LI>Leverage the right marketing channels to build intelligence and gain access</LI>
<LI>Establish a mix of marketing tactics with supporting tools</LI>
<LI>Develop a plan to deliver a successful lead generation programme </LI>
</UL>
<H2>Deliverables:</H2>
<UL CLASS="icons">
<LI>Multi-Channel Lead Generation Programme</LI>
<LI>Lead Generation Benchmark</LI>
<LI>Lead Generation Action Plan</LI>
</UL>
 
<H3>Note:</H3>
<H4>Due to the highly interactive nature of this workshop, it is limited to 10 companies attending on a first come first served basis. </H4>
<H4>Each ticket entitles you to bring a colleague from your company on the day of the workshop. </H4>
 
<H2>Trainer:</H2>
<A HREF="https://www.linkedin.com/in/raclarke/" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">Ray Clarke</A> is a Chartered Marketer and a dynamic senior marketing professional with extensive strategic and commercial experience in business that spans over twenty-nine years. He has developed and delivered workshops for clients and on behalf of business support organisations across Europe to over 750 companies. Ray also provides regular business advice and consultancy to senior business professionals on strategic growth planning, lead generation planning, converting complex sales, etc.

Lead Generation Workshop - Develop a multi-channel Lead Generation Plan

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Lead Generation Workshop - Develop a multi-channel Lead Generation Plan

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