L.A. Optimized Accelerator Academy

Mayor Garcetti has overseen the strongest economic growth in more than a generation — with record employment, historic investments, and construction.A strong economy is the foundation of a well-run city — and the Mayor’s Office of Economic Development is focused on spurring sustainable economic growth that leads to more jobs, higher incomes, less poverty, higher living standards, and a healthier society. We take action every day to ensure broadly-shared prosperity across our City — by modernizing our infrastructure; cutting red tape to attract more business and investment; strengthening the region’s key sectors, like aerospace and clean tech; and supporting the entrepreneurs and small business owners who represent the heart and soul of our local job market.For more info, please email Mayor.communitybusiness@lacity.org and for business assistance, visit the LA Business Portal at Business.lacity.org or, in Spanish, Empresas.lacity.org.

Office of Business and Economic Development

L.A. Optimized Accelerator Academy is brought to you by the  Mayor's Office of Economic Development and USC Center for Economic Development

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<h2>Learn how to expand your business&#x27;s capabilities throughout the month of September with LA Optimized Accelerator.</h2><h2></h2><h2>Featuring experts from:</h2><h2></h2><h2>Square</h2><h3>Accepting all forms of payment</h3><h3></h3><h3>Square revolutionized payments in 2009 with Square Reader, making it possible for anyone to accept card payments using a smartphone or tablet. Join Square specialist Martin Guerrero to learn about the many ways you can take payments for your business, including in-person, online and everything in between.</h3><h3></h3><p>Presented by Martin Guerrero.</p><p>Martin Guerrero is a member of the Global Policy Partnerships and Community Impact team at Block. Block is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD.</p><p>As an e-commerce specialist with nearly 15 years in the website and domain name industry he has been helping Square sellers broaden their customer base by providing both onsite and online educational programs centered around the Square ecosystem.  Martin also heads up cross-functional projects supporting Spanish-speaking and Indigenous small businesses and other community and third party partners. </p><h3></h3><h2>Watch now at <a href="https://www.lacityoptimized.org/acceleratoracademy" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">www.lacityoptimized.org/acceleratoracademy</a>.</h2><h2></h2><h2>For a limited release of a few past webinars, please visit <a href="https://www.lacityoptimized.org/pastevents" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">www.lacityoptimized.org/pastevents</a> to start reviewing today.</h2><h3></h3><h3><a href="https://www.lacityoptimized.org" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">LACityOptimized.org</a></h3><h2></h2><h2><em>RSVP NOW to join our mailing list!</em></h2><p>By registering for this event you agree that the Los Angeles Mayor&#x27;s Office, sponsors, and partners  may send you future communications through email.</p><p></p><p><strong>ABOUT THE L.A. OPTIMIZED ACCELERATOR ACADEMY</strong></p><p>The L.A. Optimized Accelerator Academy provides businesses e-commerce growth and marketing support through its educational programming with the collaboration of corporate donors, non-profit partners, and subject-matter experts. This portion of the program is open to ALL businesses nationwide. Video recordings will be released for viewing on the first Tuesday of every month. </p><p><em>This program is brought to you by the Los Angeles Mayor’s Office of Economic Development and USC Sol Price School of Public Policy Center for Economic Development. Sponsored in part by the Economic Development Administration, U.S. Department of Commerce.</em></p><p></p><p><strong>ABOUT L.A. OPTIMIZED</strong></p><p>LA Optimized (LAO) is a program by Los Angeles Mayor Eric Garcetti and the Los Angeles City Economic Workforce Development Department (EWDD) to help small businesses adapt to consumer behavior and utilize technology to stabilize, optimize, and grow their businesses through e-commerce, branding, and marketing. Individualized services delivered to businesses accepted into the program include the following:</p><ul><li><strong>search engine optimization</strong> through business listings to enable businesses to be easily found by more consumers;</li><li><strong>website development or optimization</strong> to ensure websites and its functionalities are equipped to interact and service their specific clientele online and potentially expand a business’s capacity to cater to the growing digital marketplace;</li><li><strong>provision of marketing and/or branding collateral</strong> by Los Angeles creatives to help elevate a business’s brand and help them get noticed by consumers;</li><li>and <strong>e-commerce health audits and consultations</strong> which provide multiple analytic trackers that enable businesses to understand the improvements and shifts that need to be made to achieve greater e-commerce success.</li></ul><p>While everyone is welcome to  the Accelerator Academy, the L.A. Optimized individualized services are only available to L.A. City businesses at this time. If you have a business in L.A and is interested in applying for this program, please visit <a href="https://smrts.co/la-optimized/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">coronavirus.lacity.org/laoptimized</a>.</p><p>If you are a Los Angeles County creative (photographer, videographer, graphic designer, etc.) that is interested in helping small businesses, please visit <a href="https://smrts.co/la-optimized-creatives/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">coronavirus.lacity.org/laoptimizedcreatives</a>.</p><p></p><p><em>The L.A. Optimized program is made possible by the Los Angeles Mayor’s Office of Economic Development, the Los Angeles City Economic and Workforce Development Department, Mayor&#x27;s Fund for Los Angeles, Ernst &amp; Young&#x27;s Entrepreneur in Residence Program, Art Center College of Design, and the Los Angeles City Creative Advisory Board.</em></p><p></p><h1><a href="https://www.lacityoptimized.org" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">LACityOptimized.org</a></h1><p></p>

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