Know Your Industry Webinar

This webinar is designed to help cooperative entrepreneurs better asses their competition, industry risks, and opportunities. We will take a participatory approach to teach basic industry topics, and examine the five distinct forces acting on your cooperative. Together we will map the larger ecosystem in which your cooperative operates, leaving with a partial analysis of your industry. Whether you are starting a new cooperative or enhancing your current business strategy this webinar will support you to make skilled decisions about your business. You will begin to translate what you know as a worker-owner into a broader context of what you know about your industry.

Presenter: Joe Marraffino

Presenter bio:

Joe Marraffino began his cooperative work as a member of Arizmendi Bakery in San Francisco in 2003. In 2007 he joined the Arizmendi Association's Development and Support Cooperative, providing bookkeeping and training services to bakers in the growing network, and in 2010 co-launched two new bakeries for the Association. In 2012 after moving to Upstate New York, he served as the Finance Manager for GreenStar Cooperative Market. He joined DAWI in 2015.

Joe has a Master's degree in Culture, Ecology, and Sustainable Communities from the New College of California. He maintains a library of worker cooperative literature and videos at american.coop. Joe was a founding member of the Democracy at Work Network.