Know your audience

At Giant Digital, we're not just another digital agency. We're a friendly, dedicated team with a passion for helping charitable and ethical organisations deliver lasting positive impact. We've been supporting charities in their digital journey for over a decade, and always try to share our knowledge through regular insights articles, newsletters, resources and events.Our free quarterly learning events are specifically designed for third sector digital and marketing professionals. We bring together charities and sector experts for an afternoon of inspiration and networking in an informal setting, to share knowledge and raise digital skills in the charity sector. We'd love to welcome you to our next event - see our event schedule at www.giantdigital.co.uk/events

Giant Digital  - Charity Digital Agency

Learn more about how to better understand your audience, who to focus on, and how to generate genuine engagement

Dotdigital

The pandemic has changed how we engage with our audiences. With fewer in-person interactions, it is now more important than ever to understand supporters, donors, beneficiaries and even staff, using online techniques.Our event will look at some of the tools and techniques available for engaging stakeholders, including behavioural science and data, to help you get the best from your campaign and communications across all media.Further event details to follow. This event will be an in-person event on 14th September 2023 in London Bridge, save the date! I﻿f you haven&#x27;t been to one of our events before, take a look at our video roundup below ﻿

<h2>M﻿eet our Speakers:</h2>F﻿rank BrooksAs Head of EMEA Marketing, Frank is on a mission to help businesses across industries supercharge their growth and win big. He is a customer-focused innovator, working closely with his team and Dotdigital’s clients to craft customised loyalty strategies and host electrifying events that drive engagement and cement their brand&#x27;s dominance. He&#x27;s a pro at the podium and a frequent face at industry events, representing Dotdigital and showcasing their cutting-edge marketing technology expertise. With his deep understanding of customer needs and a contagious passion for marketing, Frank is leading the charge in helping businesses and charities take their marketing to the next level.J﻿amie WalkerJamie has been with Help for Heroes since mid-2019, and is responsible for all supporter and veteran digital touchpoints. His remit is to ensure that every visitor that uses a digital platform has a successful experience. Before Help for Heroes Jamie worked agency side at both direct response media planning and buying agency, then a pure digital agency. His experience covers significant Charity, Financial Services and B2B sectors across UK, US &amp; Europe.D﻿aryll ScottDaryll Scott is a psychological performance coach. He has 30 years of experience as an entrepreneurial business leader and 20 years of experience as a coach helping individuals and teams to overcome challenges, create change and achieve high performance.O﻿liver BudworthO﻿liver is Head of Strategy at Giant Digital and has over two-decades experience in audience insight, research, segmentation, and engagement strategy. He has previously worked for a range of agencies including those at large networks like Ogilvy at WPP and has also helped brands like Nestlê, Carlsberg, Oracle, Cancer Research and Sage connect with people and culture through award-winning strategies and ideas.

Agenda

Arrival and networking

Welcome address - Vimal Patel, Founder, Giant Digital

Powerful personalisation and exceptional experiences

A truly effective website can only be built on in-depth audience understanding. In this session, Jamie will share how research, data and insights aided decision-making and delivered a completely new and improved user experience for the Help for Heroes website.

Turning Data & Insight into Action: Designing a User-Centric Website 

Networking break and refreshments

In this session, Daryll will demonstrate how the behavioural psychology model helps decode the irrational and emotional decision-making process of your audience. He'll use his considerable experience as a behavioural psychologist to make advanced psychological concepts both practical and accessible, with stories and practical examples that can be applied to your own activities.

Behavioural Science: What’s Really Driving Your Audience's Decision-Making

As David Ogilvy once said, “People don't think what they feel, don't say what they think and don't do what they say”. Data is useful but it only paints part of the picture. In this talk, Oliver demonstrates a new approach to getting into people’s heads to unearth insight that can be used to create highly effective marketing communications.

Unconventional ways of developing audience insight

Event summary, questions and close

Join Giant Digital and Dotdigital for a complimentary drink with fellow event attendees and speakers, to share your own experiences and make new connections in the charity sector

Post-event networking drinks reception

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Know your audience

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