KICK OFF

Hi, hey, hello Gluggers 👋⚽

Welcome to KICK OFF

A night where sport, creativity, culture, fandom, branding, identity, and complete emotional collapse over missed teams losing all collide in one room.

Landing midway through the World Cup, this isn't just about football, we're looking beyond what happens on the pitch and dives into the worlds built around sport. The communities, rituals, aesthetics, storytelling, rivalries, fashion, media, internet chaos, and cultural moments that make sport one of the most powerful creative industries on the planet.

Because sport influences everything.

Design. Music. Fashion. Advertising. Social media. Cities. Politics. Even the bloke in the pub screaming at a 19-year-old left back like he’s Pep Guardiola.

This night is about the people shaping those worlds.

Expect:

• Conversations around sport, culture, and identity
• Insights into fan behaviour and modern audiences
• Creative campaigns, brand worlds, and storytelling
• Honest takes on hype, heritage, tribalism, and trends
• Probably at least one controversial football opinion
  

It’s about the wider culture around sport and the people building within it. From grassroots communities to global campaigns, terrace fashion to TikTok edits, we want to explore why sport continues to move people in ways most industries can only dream of.

As always with Glug, this isn’t about polished corporate panels and buzzword bingo

It’s about good people, good energy, big opinions, and conversations that continue long after the talks finish.

Call it networking. Call it notworking. Call it extra time.

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Event Details

📅 Thursday 25th June 2026
📍 The Bersey Warehouse, 293 Old St, London EC1V 9LA (Canva Event Space)
🕡 Doors Open: 6:30pm
🕙 Kick-Out: 10pm

Nearest tube: Shoreditch High Street, Old Street (about a 5 min walk)

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Grab a ticket, bring your mates, and come spend an evening exploring the culture surrounding the world’s biggest game.

See you there,

Glug London
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Line-up (speaker details landing soon)

IMA