Kellogg on Designing Studies for Research Progress

Kellogg School of Management

Conference on New Developments in Theoretical Behavioral Marketing Research

Kellogg is pleased to host “Kellogg on Designing Studies for Research Progress and Application.” This conference convenes Kellogg faculty, former Kellogg faculty, Kellogg PhD alumni, and doctoral students to discuss new ideas regarding intellectual and theoretical contributions to behavioral research. The conference is also an opportunity to recognize and celebrate the contributions made by Bobby J. Calder, Brian Sternthal, and Alice M. Tybout to the Kellogg Marketing Department and to the field of consumer behavior.The conference will be held virtually over two days. More details about the agenda will come soon. Please visit the <a href="https://www.kellogg.northwestern.edu/news-events/conference/kellogg-on-information-processing-theory.aspx" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">website</a> for details.

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Kellogg on Designing Studies for Research Progress

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