IP Business Strategy

Georgia Tech PTRC

This class will address  how an organization  extract monetary value from IP,  and how a business protects its market competitiveness.

Are you interested in learning about the strategic value of patents, trademarks, copyrights, and trade secrets to private industry? Intellectual property is a business asset to organizations. IP is used strategically in many aspects of business from start-ups seeking investors to established companies building on a competitive advantage. We will address the questions: How do organizations extract monetary value from IP? How can a business protect its competitive market position using intellectual property? Where does IP fit into an organization’s competitive strategy?To get the full value out of this class, participants are expected to have taken the "Overview of Intellectual Property" class, or have prior knowledge about different types of IP. Audience: Inventors, entrepreneurs, students, and researchers.This class, as a part of the Intellectual Property Seminar Series offered by the Georgia Tech Patent and Trademark Resource Center (PTRC), Georgia Tech Library, is open to students, faculty, and staff affiliated with Georgia Tech as well as everyone from the public. All are welcome. For more information, please email: GTPTRC@library.gatech.edu

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IP Business Strategy

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