Level up your skills, network with peers, and learn to deliver better products, services, and solutions with this unique workshop from nuCognitive.

Developing solutions to customer problems is complex balancing act. Some products fail due to a flawed business model while others are neither desirable nor useful. This workshop invites teams to shift their thinking from developing a product or service to delivering a holistic solution that balances business, usage, and technology.

The Three-Circle Model is both a descriptive and a prescriptive approach to develop holistic solutions. It is based on the three fundamental perspectives needed for a balanced and compelling solution; Business, Usage, and Technology.

• The Business circle represents the economic viewpoint. A solution must be marketable, profitable, and affordable.

• The Usage circle represents the conceptual viewpoint. A solution must be desirable, usable, and useful.

• The Technology circle represents the implementation viewpoint. A solution must be manufacturable, functional, and consumable (by the industry and associated ecosystems).

These three circles can be arranged in a Venn diagram with overlaps for Value, Capability, and Ingredients.

The Three-Circle Model forms a cohesive and consistent taxonomy that can be used by organizations as the basis of a shared vocabulary, thereby reducing misinterpretations and wasteful communication churn. The model is also the underlying architecture for a solution life cycle. Unlike other life cycles with phases that are based on activities (e.g. exploration, planning, development), the solution life cycle’s phases are based on the state of the solution itself. This makes the life cycle activity and method agnostic, so it works with Agile, Lean, traditional, and hybrid approaches.

Learning Outcomes:

• Describe the three fundamental perspectives of a solutions: Business, Usage, and Technology
• Describe the three two-circle overlaps in the model: Value, Capability, and Ingredient
• Understand what a balanced solution means
• Evaluate a product, service, or solution using the model to locate weaknesses and knowledge gaps
• Apply the Three-Circle Model to a solution life cycle
• Improve communication among teams using a common vocabulary and taxonomy for solution development
• Use the model to diagnose and improve issues in solution development

Who should attend:

Product management, product owners, product developers, service designers, architects, product managers, engineers, business development, business strategy, marketing, planners, project managers, software developers

Who is speaking?

Erik Simmons

Erik has extensive experience in SW & systems eng in both public & private sector in high technology, healthcare, manufacturing, apparel, travel & event management, contract management, and other areas. Erik is internationally recognized for his expertise in requirements eng, lifecycles, Agile, solutions thinking, & complex adaptive systems eng. He is a respected trainer and mentor.

BA, Applied Mathematics. MS, Mathematical Modeling, Humboldt State University

Daniel Walsh

Dan has expertise in accelerating product development and driving culture change. Experienced leader of org transformations across many functional areas including HW, SW, product validation, mfg, supply chain, marketing, and startups. Industry recognized for Lean Startup, org transformations, complex adaptive systems.

BS and Masters, Chemical Engineering, Texas A&M

MS, Systems Engineering. MBA Massachusetts Institute of Technology

Cancellation Policy:

You can cancel with a full refund for any reason up to 10 days prior to the event. After that, it is too late to get substitute attendees. You are free to send a substitute in your place if you'd like. (email us at info@nucognitive.com). nuCognitive reserves the right to cancel the event and refund participants.

Other Workshops from nuCognitive:

• Intoduction to Delivering Balanced Solutions Mini-Workshop - May 30
• Value-driven Development Mini-Workshop - May 30