If you are already a BOH Insider member and are looking to take this class, please register via your Benefits Portal.
Instagram shouldn’t be your entire marketing plan—but it’s certainly one powerful part of it. Led by savvy strategist Ericka Saurit, this workshop is tailor-made to help designers understand where Instagram fits into a holistic marketing program—and how to employ the platform to express what makes your business unique, resonant and highly referable. Part one of a two-part social storytelling series, this introductory session will explore how to think like a brand and communicate like a master narrator. Going far beyond tactics and trends, Saurit will uncover the deeper methodology behind utilizing Instagram with intention as a means to create impact. You’ll come away with an understanding of how to not just gain followers but use content to connect emotionally with your ideal clients.
In this class, attendees will learn:
- Why Instagram should support (not define) your marketing strategy
- The five essential marketing moves that shape high-performing content
- How to connect your brand message to what your audience actually cares about
- How to use Instagram to build trust and stay top-of-mind with ideal clients
By the end of class, attendees will have:
- Clarity on the emotional message your content should deliver
- A strategic lens for evaluating what to post and why
- A redefined view of ROI for time spent on social media
- Tools to connect your Instagram efforts to a wider content ecosystem
Additional Information:
This is an online course conducted through Zoom. You will receive an email with information on how to join.
About the Instructor:
Ericka Saurit has worked with interior design and marketing teams in the home industry for more than 20 years. As a global brand leader, she has overseen digital product development and brand strategy at Airbnb in San Francisco; created immersive physical and virtual brand experiences for Tag Heuer, Estee Lauder and Procter & Gamble; and worked with top home companies in the United States, Europe and Asia to develop impactful brand messaging and engagement campaigns. In 2020, she founded Saurit Creative to serve interior designers and home goods companies with storytelling and marketing strategies. A Southerner at heart and traveler by trade, she maintains residences in both High Point, North Carolina, and the South of France.
