INSIDE~Unveiling Methods Behind Studio Growth

AIGA NY's Mission:Championing the future of design for all.Refund Policy:There are no refunds for online Zoom events. For in-person events it's a refund less fees.There are no partial refunds for switching from in-person to livestream access.Accessibility:If you are in need of ASL interpretation for any events, please contact Stacey@aigany.org when you register.Privacy Policy:Your registration constitutes permission to use photos and audio/video recordings taken of you at the event or program for promotional and educational purposes in connection with AIGA NY programs and activities, in corresponding publications, in AIGA NY's archives, and on AIGA NY websites and social media presences.

AIGA NY

Join us for a two-day symposium with industry leaders

Alvin Johnson/J.M. Kaplan Hall 66 West 12th Street, The Auditorium,

Whether you’re a seasoned agency leader, or just launching your studio, we’ve got you covered with real talk and inspiration on how to build a vision for your next stage of growth.Over 2-days you’ll hear the behind the scenes stories and insights from industry leaders and break-out stars. We’ll cover pressing topics like how you can uncover new knowledge on how to position your agency, potential revenue streams, profitability, mergers and acquisitions, and more.You’ll hear the behind the scenes stories and insights from industry leaders and break-out stars including Aaron Shapiro (formerly o f HUGE), Aaron and Samantha Edwards (The Charles Group), Porto Rocha, Studio HMVD, and many more!We’ll also provide opportunities to network to gain expertise and knowledge from others. Don’t miss this opportunity to connect, learn, and supercharge your game plan for growth.

<h2>Participating Studios</h2><ul><li>Aruliden</li><li>A–B Partners</li><li>Beardwood&Co</li><li>clarkmcdowall</li><li>Dayforward</li><li>Decade</li><li>FAY</li><li>Human NY</li><li>Hyperakt</li><li>Pattern</li><li>Porto Rocha</li><li>Provoke</li><li>Studio HMVD</li><li>Studio Rodrigo</li><li>SYLVAIN</li><li>Thackway McCord</li><li>The Charles</li><li>Zero Studios</li></ul>

<h1>Sessions</h1><h2>Day 1</h2>Launching a Design StudioInsights on the play-by-play journey of launching a design studio, straight from a founder's point of view. We'll talk about the "why's", the "how's", the hurdles and successes that happen along the way. What it looks like to dream it and do it according to the best laid plans, and what it means to pivot for a new opportunity or shift in the industry.Blueprints for SuccessLaunching a studio is a daunting journey, so where to begin? In this session we’ll discuss insights on creating a blueprint for success. Asking some key questions from the start can help you and your partners stay on the same page for making important business decisions. What does year one look like? How to build and structure a team for growth? How do we create financial stability? What are the pitfalls to avoid in projects and negotiations? We’ll touch on these topics and more with “duo founders” to talk about laying the foundation for future growth.New Studio RealnessSo you’ve launched your studio and have a few projects or a few years under your belt. This is the moment to reflect on what’s working, what’s not, and what your next set of goals look like. In this conversation we’ll talk about shifting from surviving to thriving, and codifying the tools and processes that can help get you there.<h2>Day 2</h2>The Growth StruggleThe same ways of working that got you “here” may not always work to get you “there” — A.K.A the next phase of growth. In this conversation we’ll chat about how studios have reinvisioned their methodologies and reprioritized their time to focus on growing teams and growing the business.The Machine Behind the StudioWhen you are shifting from “wearing all the hats” of running a studio to building a team of experts, it’s time to think about creating a well-oiled machine. The operations of running a studio, managing projects, and growing healthy client relationships require different areas of expertise. In this session we’ll talk about how those roles intersect with keeping creativity and culture thriving in your studio.Mergers, Acquisitions &amp; Restructurings Oh My!Whether you're early-stage or mid-stage in the life of your studio, it’s never too early to understand the “the end game” options. Gain a deeper understanding of the potential pathways and your long term vision. We’ll talk about what it means for you and for your business across mergers, acquisitions, transferring equity or shares, closing the doors, and the pros and cons that go along with each.

<h1>Schedule </h1><h2>Day 1 </h2>9:00a.m.-10:00a.m.Check-in10:00 a.m. - 10:30 a.m.Welcome to INSIDE10:30 a.m. - 11:30 a.m.Keynote Spotlight: Launching a Design Studio with  Andre Banks, A–B Partners11:30 a.m.- 11:45 a.m.Break11:45 a.m. - 1:00 p.m.SESSION 1 / Panel - Blueprints for Success: Leo Porto, Felipe Rocha, Aaron Edwards, Mark Goldwell, and moderated by Sarah Williams1:00 p.m.- 2:15 p.m.Networking lunch2:30 p.m.- 3:45 p.m.SESSION 2 / Panel - New Studio Realness: Aron Fay, Heather-Mariah Dixon, Grace Robinson-Leo and moderated by Shar Biggers3:45 p.m. - 4:00p.m.Closing remarks<h2>Day 2 </h2>9:00a.m. - 10:00a.m.Check-in10:00 a.m - 10:30 a.m.Symposium Welcome10:00 a.m. - 11:30 a.m.Keynote Spotlight / Launching a Design Studio: Kat McCord of Thackway McCord11:30 a.m. - 11:45 a.m.Break11:45 a.m. - 1:00 p.m.SESSION 1 / Panel - The Growth Struggle (it's real): Andre Banks, Deroy Peraza, Rachel Yaeger, Michael Ray and moderated by Kat McCord1:00 p.m. - 2:00 p.m.Network Lunch2:15 p.m. - 3:30 p.m.SESSION 2 / Panel - The Machine Behind the Studio: Michael Ian Kaye, Catherine Clark, Julia Zeltser, and moderated by Yocasta Lachapelle3:30 p.m. - 3:45 p.m.Break3:45 p.m. - 5:00 p.m.SESSION 3 / Panel - Mergers, Acquisitions &amp; Restructurings Oh My!: Aaron Shapiro, Emmet Shine, Liesje Hodson and moderated by Ritik Dholakia5:00 p.m.- 5:10 p.m.Closing remarks5:10 p.m. - 6:30 p.m.Reception

<h2>Tickets </h2>All-access pass<ul><li>You will have access to all panels and follow-up materials post-event.</li><li>This ticket allows us to make more sliding scale tickets available for folks who cannot afford to attend. It covers all speaker honorariums, printing, conference materials, and snacks.</li></ul>One day access pass<ul><li>You will have access to attend one day of your choice for the event.</li><li>This ticket covers all costs associated with your attendance but does not provide support for others to attend. It covers some of the conference expenses.</li></ul>All proceeds from this event will support the mission of AIGA NY, a 501(c)3 nonprofit organization. If ticket cost is a barrier, please contact Stacey@aigany.org.

<h2>Covid Protocol</h2>This event is in person and in a large indoor venue in The New School, Parsons. In compliance with NYC COVID indoor gatherings, masks are optional.

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