Infronts 2023

Blue Hour Studios

Join us for the Influencer Upfronts. A lively discussion about how influencer marketing has changed and what that means for brands today.

Blue Hour launched the <a href="https://adage.com/article/digital-marketing-ad-tech-news/influencer-marketing-creator-economy-come-upfronts/2411691" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">first-ever Infronts in 2022</a> to give influencers a voice in the Upfronts conversation. This year, we are continuing with the mission of educating the industry on the potential of influencer marketing and giving brands clear ways to succeed within this fast growing and important space.Short form video is the most loved and fasting growing form of content today. Influencers are the showrunners, writers, directors and stars of this tidal wave of video viewership. Yet as an industry we are still hugely underinvested in influencers – leaving opportunity on the table. This year, you will hear from thought leaders and content creators building the future of influencer marketing. Speakers will include <a href="https://www.linkedin.com/in/kaiteedaley/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Kaitee Daley</a> (VP of Social), <a href="https://www.youtube.com/@OmarESPN" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Omar Raja</a>, and <a href="https://www.instagram.com/tonicowanbrown/?hl=en" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Toni Cowan-Brown</a> from ESPN, <a href="https://www.linkedin.com/in/edith-englard-8b6511b5" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Edith Englard</a> (Global Product Lead for YouTube Shorts), <a href="https://www.linkedin.com/in/boye-fajinmi" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Boye Fajinmi</a> (Co-founder and President of TheFutureParty), <a href="https://www.tiktok.com/@how.kev.eats?lang=en" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Kevin Noparvar</a> (@how.kev.eats), food reviewer and creator with a social reach of over 3.6MM and <a href="https://www.linkedin.com/in/neika-colbourne" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Neika Colbourne</a> (who built the creator network at IPSY).We are living in an increasingly competitive marketing reality. Influencers are no longer a nice to have, they are a must. Give us one hour on June 8th and we’ll share the secrets to success with influencers today.

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Infronts 2023

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Infronts 2023

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