Getting the attention of someone that’s never heard of your brand before gets more and more difficult every year. Securing influential advocates to link and share is critical to both top of funnel awareness and conversion-driving trust. But counting on free samples and demos won’t be enough to entice influencers to shout your praises. You are going to have to market the value of a business partnership to them just like you are marketing your product/service to your customers.

Three Key Takeaways:

1. Identify and qualify influencers from several sources

2. Craft news, messages, and value propositions that matter to the press and industry influencers

3. Create outreach strategies that span the longer influencer engagement process

ABOUT MICHELLE

Michelle Stinson Ross is an industry recognized authority on digital marketing, particularly the convergence of content, search, and social media. As the Managing Director of Marketing Ops, Michelle is the agency’s internal marketing strategist. She guides the strategy behind Apogee’s website, blog, social marketing, industry thought leadership and advertising footprints. She is also a key consultant to the internal team and agency clients.