InfluenceHR 2018

You’re busy creating the future of work. You don’t have time to teach an agency what you do. At The Starr Conspiracy, your work is our business. Brand or demand. Traction or scale. We accelerate results. If you are creating innovative workplace solutions, there’s no better B2B marketing agency to bring your brand to life.The Starr Conspiracy is co-located in Fort Worth, Texas, and San Francisco. Learn more atthestarrconspiracy.com.

The Starr Conspiracy

<H2>2018 Keynote Speaker: Josh Bersin </H2>
InfluenceHR is an event designed for creative rebels and marketing revolutionaries hell-bent on the systematic annihilation of the “what we’ve always done” mentality. Why? Because your brand is too powerful to be constrained. Too valuable to be overlooked. It’s time to create. It’s time to propel brand awareness, drive leads, and eat market share like nobody’s business. It’s time to make your own rules.
Are you with us? Join the movement at The Venetian® Las Vegas, Sept. 10–11, 2018. 
Take a look at the preliminary agenda* for 2018 and learn how we plan to break the rules again — the right way.
 
<H2>Event Schedule - Monday, Sept. 10</H2>
Noon–12:30 PM Event Registration and Check-in
12:45–1:00 PM Opening Remarks From Bret Starr
12:45–1:00 PM - KEYNOTE SPEAKER How to Win in the Ever-Changing HR Technology Marketplace
In this presentation, Josh Bersin, leading industry analyst, will give attendees a sense of the major changes and disruptions taking place in the HR tech market, along with the trends that should be considered for product planning and customer conversations. He will conclude with some hard-hitting advice to help solution providers win in this red-hot, crowded, and ever-changing market.
Speaker: Josh Bersin, Industry Analyst, Founder of Bersin™ by Deloitte
 
TRACK A 2:00–2:45 PM — SPEAKER What High-growth Organizations Do Differently
Join Wendy Werve as she provides unique insights and a rare peek inside the master plan for growth at one of the biggest brands in HCM.
 Speakers: Wendy Werve, Chief Marketing Officer, Virgin Pulse Lance Haun, Practice Director, The Starr Conspiracy
 
3:00–3:45 PM — PANEL ‘What Are We Doing Wrong?’ Why Your Leads Aren’t Converting.
Find out how companies are increasing their conversion rates across multiple channels and platforms.
Moderator: Sonjoy Ganguly, Chief Product Officer, Madison Logic
Speakers: Panelists to be announced soon!
 
4:00–4:45 PM — PANEL So, You Want PR?
Our panel of PR experts explore why it’s so damn hard to get press about your HR technology brand and what you can do to make it easier.
Moderator: Tony Spangler, Director of Public Relations, The Starr Conspiracy
Speakers: Andrew McIlvaine, Senior Editor, Human Resource Executive®️ Meghan M. Biro, Founder, TalentCulture Lisa Holden, Senior Manager of Public Relations and Communications, Entelo
 
TRACK B 2:00–2:45 PM — SPEAKER Blockchain Visions
Looking beyond the hype, we explore how the latest technology trend might impact the future of HCM as we know it.
Speaker: Dave Hendricks, CEO and Founder, SeriesX
 
3:00–3:45 PM — SPEAKER Wag the Dog: HR Technology Investment and HR Buyer Adoption
Join HRWins Principal Analyst and Founder George LaRocque as he reviews the most comprehensive data available on global HR technology venture capital investment for 2017 and 2018. He’ll share a detailed analysis on the market trends they reflect. He’ll then contrast that with HR buyer-side research showing where there is alignment, and where there isn't.
Speaker: George LaRocque, Principal Analyst and Founder, #HRWins
 
4:00–4:45 PM — PANEL Diversity and Inclusion in HR Technology
From corporate crises to employee well-being, technology can be part of the problem, but it can also be the solution. Join our panel discussion for the latest insights.
Moderator: Steve Smith, Partner, The Starr Conspiracy
Speakers: Stacia Sherman Garr, Co-founder and Principal Analyst, RedThread Research Keith Kitani, Co-founder and CEO, GuideSpark Kate Benediktsson, Chief Marketing Officer, Waggl
 Day One: Closing 5:00–6:30 PM — BREAK Networking Happy Hour Presented by SmartBrief
 
<H2>Event Schedule - Tuesday, Sept. 11</H2>
8:00–8:50 AM — BREAK Networking Breakfast Bar (21+)
 
TRACK A 9:00–9:45 AM — SPEAKER Keeping Up with the Joneses
Get the skinny on using competitor brand audits and routine pulse checks to positively impact your brand.
Speaker: Kristen Wright, EVP and Chief Marketing Officer, Cielo Talent
 
10:00–10:45 AM — SPEAKER The Secret Lives of B2B Software Buyers
 Join us as we present our latest research analysis and explore the key findings to increase engagement with high-value prospects.
Speaker: Russ Heddleston, Co-founder and CEO, DocSend
 
11:00–11:45 AM — SPEAKER Creating a Timeless Brand
Down with the cookie cutters. Learn how to develop a compelling visual strategy.
Speaker: Kevin Marasco, Chief Marketing Officer, Zenefits
 
Noon–12:45 PM — PANEL #GOALS: Aligning Your Sales and Marketing Teams
Hear how the most progressive sales and marketing teams work together. Organizational structure, internal communications, and goal setting — it all matters.
Moderator: Kevin Mangum, Partner, The Starr Conspiracy
Speakers: Craig Calloway, Director of Digital Strategy, The Starr Conspiracy Additional panelists to be named soon! 
 
TRACK B 9:00–9:45 AM — PANEL The Future of Integrated Talent Management
A category at a crossroads. Integrated talent management is often thought of as “the old guard” — but that may be selling the platform short.
Moderator: Lance Haun, Practice Director, The Starr Conspiracy
Panelists: Emily He, Senior VP of Marketing, Oracle Phil Stewart, CEO, Engage2Excel Jason Lauritsen, Author, JasonLauritsen.com
 
10:00–10:45 AM — PANEL HCM Buyers Panel
Mark Stelzner moderates a panel of senior HR decision-makers as they take us through a typical evaluation and buying experience all while highlighting the things they love about the process as well as the things they hate. Plenty of Q&A opportunity from the audience.
Moderator: Mark Stelzner, Founder and Managing Principal, IA-HR
Panelists: Stephanie Cipolla, SVP and Chief Human Resources Officer, Cherokee Nation Businesses Kelley Hoven Ortelli, VP of Total Rewards, Great-West Financial
 
11:00–11:45 AM — SPEAKER 2018 HCM Investment Trends
A look at how venture capital and private equity firms are investing. What kind of M&A activity is going on. How the industry is investing in R&D. The scoop’s all here.
Speaker: Andrew Arno, Director, William Blair & Company
 
Noon–12:45 PM — PANEL Hold on to Your Hats — HCM 3.0 Is Here
The next major market cycle in HCM is forming, and we believe it’s the biggest yet. Orient yourselves and your strategy for the year to come. We promise to use terms like “AI,” “machine learning,” and “blockchain” sparingly.
Moderator: Lance Haun, Practice Director, The Starr Conspiracy
Speakers: Steve Smith, Partner, The Starr Conspiracy Jonathan Goodman, Director of Bay Area Operations, The Starr Conspiracy
 
1:00–1:15 PM — BREAK Closing Remarks
 
*Agenda topics and speakers are subject to change prior to event
 
For the latest news and event details, visit <A HREF="http://influencehr.com/" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">InfluenceHR.com</A>. Please contact concierge@thestarrconspiracy.com with any questions you might have.

The Venetian

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InfluenceHR 2018

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