It’s Happening

InfluenceHR takes a future-looking approach at the insights, challenges, and perspectives of the HCM industry. Hosted by The Starr Conspiracy, InfluenceHR presents the most cutting-edge marketing trends, metrics, and programs HCM industry leaders are using to capture market share and drive demand.

After InfluenceHR 2017, HCM marketing will never be the same. Are you ready?

This Is Where the HCM Marketing Revolution Begins

It’s here. Finally. Gaze upon the InfluenceHR 2017 agenda in all its majesty.

HCM 3.0: Where Does the Next Leap Occur?
Bret Starr gives an in-depth look at where we are in the HCM 2.0 arc and what comes next.

What’s Next for Employee Engagement?
Evaluating the current employee engagement landscape and identifying where the market for platforms and point solutions goes next.

Who Is Today’s HR Tech Buyer?
Presenting the latest market research on HR buyer attitudes, behaviors, and beliefs.

2017 HR Tech Investment Insights
Where is the smart money going? Where are VCs and outside investors placing bets? We’ll discuss investment trends with the leading financial analysts and insiders.

$5 Billion Invested in HR Tech: An Investor’s Perspective
Hear directly from leading investors in HCM technology regarding how they evaluate opportunities, work with management teams, and what their expectations are for success.

Why HCM Startups Fail
A breakdown of the common failure points and patterns we have witnessed time and time again that cause many HCM startups to wither on the vine.

HCM Buyers Panel
We invite HR professionals to discuss what they love (and hate) when being marketed or sold to.

What Keeps CMOs Up at Night?
A roundtable discussion with CMOs from a wide range of HCM tech categories focused on brand, demand, and market share.

Modernize Your Sales Models
A diverse panel of guests discussing the trends (good and bad) when it comes to sales models, staff, and the department’s relationship with marketing.

Choice Factor and Target Market
Identifying the most important aspects of your company’s message to achieve true differentiation among your competitors.

Budgeting Benchmarks
The latest research on HR tech marketing budgets — where and how marketers are allocating their dollars for 2018.

New Frontiers in Digital Marketing
If you’re not growing or shifting investment to your digital marketing efforts, you’re missing out. Find out what opportunities exist today, what industry-specific results are being driven, and what digital marketing technologies we’re excited to see in 2018.

How Do Your Campaigns Stack Up?
Campaign best practices are constantly changing. Learn how to best optimize your marketing campaigns using the latest industry trends and benchmarks.

Strategy, Brand, and Promotion
Common failure points and quick fixes to show immediate improvement in your marketing initiatives.

Pitch Perfect: AR/PR
How to work with journalists and analysts to amplify all of your marketing initiatives.

Road Maps to Revenue
The who, what, when, where, and why of product marketing. What is it? When do I need it? Who is the right fit? Will it work? We help you answer these questions and more on the road to unleashing your new secret weapon.

There’s still time to register for InfluenceHR. Discover the new world order at The Venetian® Las Vegas, Oct. 9–10, 2017 — or risk falling behind.

For additional information, visit InfluenceHR.com.