This course will leave you with a clear understanding of how to get the most out of your Google Analytics account.

It will start with a walk through the interface, this includes showing you how you can remove your own traffic from your Google Analytics reports before an overview of the main metrics- so right from the start you’ll know your bounce rate from your conversion rate. Then before going into individual reports, we’ll walk you through step-by-step how to identify, set-up and manage website goals in your Google Analytics account so each participant walks away with a clear idea of what goals you can set within your own Google Analytics account.

What does this mean? It will help you identify the good quality traffic from the poor quality traffic so you can use the reports to get more quality traffic back to your website.

After goal setting you will be given a deep-dive into the main Google Analytics reports and learn how to look for and use actionable insights over vanity metrics through better customer segmentation.

After attending this Google Analytics workshop you’ll have:

• A clear understanding of the important metrics to look for in a Google Analytics account
• A demonstration of how you can set-up and use goals and funnels in your own account to assess visitor quality
• Tips on how to produce better reports that contain actionable insights that you can use to power your business.
• Requirement: Come along with your laptop and access to your Google Analytics account.

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Delivered by Cathedral Quarter BID (Business Improvement District), established to improve the vibrancy and business community of Cathedral Quarter & Smithfield.

**We are providing discounted rates for Cathedral Quarter BID members. View our map to see if your business is within the CQ area or drop a line to info@destinationcq.com Tickets are limited, so please book to avoid disappointment**