$99.99 – $189.99

Identify And Build Your Book's Target Audience

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Online event and one-week workshop

When you identify a book's target audience, you're better able to maximize all marketing and publicity efforts. Learn how to profile your target readers and apply best practices to build that audience and keep them engaged long-term.

After hearing from an expert in two guest speaker sessions, attendees will join the workshop to create a profile of the target audience for one of their books. The workshop facilitator will provide personalized, written feedback on the plan.

Outcome: A finished profile of the target audience for one book and a plan for how to reach the audience. Edits and feedback provided by a marketer with experience in the book publishing industry.




  • 90 minutes of lessons and inspiration, presented in two, 45-minute live sessions via webcast (recordings available after each session)

  • One assignment and group workshop with one-on-one feedback from an industry expert on your project.

  • All live sessions are recorded for on-demand access; online classroom available for 6 months.



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