Human Centered Innovation: An Introduction to Design Thinking in Business

Human-centered design has transformed and saved businesses from large organizations like Procter & Gamble, to once startups like AirBnB, allowing them to innovate and leave a lasting impact.

While these organizations can spend upwards of $60,000 to $175,000 to generate new solutions, you can use the same techniques without the 6 figure bill— leaving you with a sense of clarity, and confidence that you’re on the right track with your brand or business.

Join us for a dynamic hands-on session that will equip you with the tools and techniques used to create impactful products, services, and strategies. During our time, you will learn step-by-step how to develop a deep understanding of your customers and turn your knowledge into ideas that people like, want, and will thrive in the market.

Whether you’re the lone wolf in your organization, a small business, or startup looking to better serve your customers, this skillset stretches beyond the boundaries of industries, titles, and roles.

ABOUT OUR SPEAKER:

Hi, I’m Stefon Towler, I guide teams through uncertainty, curiosity and creativity to develop innovative products, services, and strategies using workshops. As the Founder and Principal Strategist at Insight & INNOVATE I use my experience as an engineer, market researcher, UX researcher and facilitator to guide individuals and teams through the innovation process.

I’ve had the opportunity to work with industry leading global brands from consumer packaged goods to finance, tech to entertainment and even aviation. Through it all, I’ve learned, no matter the industry, those who thrive share a similar approach to success.

Our goal at Insight & INNOVATE is to help your business thrive by empowering you with the knowledge and tools needed to connect with the people you aim to serve and provide them with the best solution possible.