How to use a summer campaign to test strategies for year-end campaigns

Please note: This event is for INN members only. Not yet a member of INN? Explore membership.

Year-end campaigns tend to be the busiest season for membership campaigns, but what are you doing right now for your audience-driven revenue? Summer campaigns are training grounds for experimentation. In this session, Mikaela Rodenbaugh, project manager at News Revenue Hub, will show you how to get the most out of your summer campaign so you can gain important insights well before your year-end campaigns.