You’ve landed a media interview. Now what?
Learn the basics on how to prepare for a media event: interview, press conference or tv/radio spot. Whether you’ve been selected for a business spotlight or need to respond to media in crisis, there are ways to prepare before hand to make sure your message is clear and favorable.
Speaker is Jennifer Smiga of Marketing Rival, a publicist with an intrinsic ability to connect her clients to the social influencers and media craving new business stories. Whether your industry is design-build or pet hospitality, Jen can package your brand story with the right wrapping to make it a gift to reporters, bloggers and social prospects eager to tap and share your knowledge.
In this workshop you’ll learn how to:
Stay on point.
Provide material to press without being salesy.
Become a valued news source and not a one off story.