You’ve landed a media interview. Now what?

Learn the basics on how to prepare for a media event: interview, press conference or tv/radio spot. Whether you’ve been selected for a business spotlight or need to respond to media in crisis, there are ways to prepare before hand to make sure your message is clear and favorable.

In this workshop you’ll learn how to: Stay on point. Provide material to press without being salesy. Become a valued news source and not a one off story.

8:00 a.m. Meet and Greet

8:30 a.m. Panel Discussion

9:00 a.m. Q&A

Moderator:

Shannon Winning, Marketing Rival

Shannon is a professional writer and marketer skilled at harnessing the knowledge of her clients to turn their years of experience into the kind of content prospects hunger for. Shannon has helped CEOs, CMOs and other executives become thought leaders in their industries, attracting buyers and competitors seeking answers to their problems. Prior to co-founding Marketing Rival and her work as freelance writer and inbound marketer, she was a journalist covering municipal, business and hyperlocal news.

Panel:

Michael Diamond, Business Reporter, Asbury Park Press

Michael is a business reporter at the Asbury Park Press, where he covers the economy. His stories have appeared in USA Today and other newspapers nationwide, and he has been honored by the New Jersey Press Association for business writing nine times. Michael joined the Press in 1999 after writing for newspapers in Pennsylvania and Southern California. He is originally from Denver, Colorado, went to Dickinson College in Carlisle, Pennsylvania, and now lives in Atlantic Highlands.

Josh Burd, Editor, Real Estate New Jersey and former NJBIZ managing editor

Josh is the editor of Real Estate NJ, a website and monthly magazine dedicated to covering commercial real estate in New Jersey. He has covered the industry for more than five years. Prior to launching Real Estate NJ this year, he was the managing editor of NJBIZ, a statewide business journal, and spent four years working for Gannett newspapers in central New Jersey.

Kyle Kirkpatrick, Director, Beckerman PR

Kyle is an experienced writer, strategist, and media relations expert focused specifically on the commercial real estate industry in New York, New Jersey, and Philadelphia. A former member of the Public Information and Economic Development offices in the City of New Brunswick, Kyle has roots in government affairs and community development. He has also served as a speech writer, campaign coordinator, and social media manager for local figures and initiatives in New Jersey. He holds bachelor’s degrees in Journalism & Media Studies and Political Science from Rutgers University in New Brunswick, N.J.

Jennifer Smiga, Co-Owner & Publicst, Marketing Rival

Jennifer is a publicist with an intrinsic ability to connect her clients to social media influencers and media craving new stories. Prior to founding her first marketing and pr agency in 2010, she managed events, co-marketing partnerships and media relations campaigns for high-profile organizations including Bette Midler’s New York Restoration Project and the Miami Art Museum.

Includes Continental Breakfast.