How to hone your digital marketing skills
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How to hone your digital marketing skills

Master digital marketing for small businesses. Gain clarity and boost your online presence effectively.

By British Library, Business & IP Centre

Date and time

Tuesday, May 6 · 2 - 4:30am PDT

Location

Online

About this event

  • Event lasts 2 hours 30 minutes

This session will take place online.

Mastering the complexities of digital marketing can be overwhelming, especially for small businesses. This webinar simplifies digital marketing fundamentals, offering practical strategies for immediate implementation. Entrepreneurs will gain clarity on effective methods to attract and retain customers online.

Led by Alasdair Inglis, founder and managing director of We Are Grow, discover the essentials of inbound marketing, email marketing, blogging and SEO. Participants will leave empowered to optimise their digital presence for tangible business results.

Overview:

· Understand inbound marketing principles for immediate business improvements.

· Learn effective email marketing tactics to build profitable customer relationships.

· Demystify SEO and its potential impact on website traffic and customer acquisition.

· Harness the power of blogging to drive evergreen traffic and increase customer engagement.

What you will receive:

Attendees receive a comprehensive workbook packed with insights and resources covered in the webinar. They'll also access PowerPoint slides with live links and bonus materials, ensuring they have everything needed to implement digital marketing strategies effectively.

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Organized by

British Library, Business & IP Centre

The Business & IP Centre was launched in 2006 with the aim to support businesses, entrepreneurs and inventors grow their organisations across a range of industries.

Providing small business advice, support and resources the Centre has been used by more than 500,000 individuals, a number that increases alongside our offering of business support.

The success is partly due to the free business resources available to anyone who wants to use our comprehensive collection of databases and publications, as well as a great number of workshops, advice sessions and other events.