There are many metrics you can measure to understand your business. However, there’s one that is most important - the North Star Metric. A North Star Metric is how your business quantifies the value it delivers to your customers. It is a leading indicator of the health of your business. Moving the needle on this metric is how you create an engine of sustainable growth. This workshop will help you understand what a North Star Metric is and how to identify one for your business.

Specifically, you will learn:

What a North Star Metric Is and why it is important
Why revenue is not a good North Star Metric
A framework for identifying your own North Star Metric and how to think about growing this key number

About Anuj:

Anuj Adhiya is the author of 'Growth Hacking for Dummies' (Wiley & Sons, April ’20). In the last couple of years he has worked exclusively with early stage startups as the first growth hire to align their processes and teams. He also teaches the "Entrepreneurial Venture Growth Strategies" course at the D'Amore-McKim School of Business at Northeastern University.

He mentors startups at Techstars (as Mentor-in-Residence), Harvard Innovation Labs, Seedstars and The McCarthy(s) Venture Network where he helps startups uncover their best growth opportunities and solve early challenges. He also mentors early startup employees at First Round Fast Track.

Before that he was the Category Growth Lead at The Predictive Index where he owned the site that successfully launched the talent optimization category. He was also the Director of Engagement and Analytics at GrowthHackers, which he grew into the world's largest growth community and into a revenue-generating business working directly with Sean Ellis, the godfather of growth hacking.

How to Drive Growth Hacking Success with a North Star Metric