Experimentation is at the heart of the Lean Startup methodology. Join this workshop and learn how to do remote Lean Startup experiments.

How to do remote Lean Startup experiments

In the wake of the current world situation, only one thing is certain -- all you thought about your businesses has turned into assumptions. Or, as Steve Blank put it bluntly, "all your assumptions about customers, sales cycle and most importantly, revenue, burn rate and runway are no longer true."

And what better way to handle uncertainty than to run some simple and cheap experiments to learn more about how the world has changed? Get out of the building! still applies, although we have to reimagine it a bit, and not take it at face value as we once did.

We have been doing lean experiments for years, and are organising this workshop to provide you with a practical process and a set of tools to do remote Lean Startup experiments.

This workshop has three simple, yet powerful, objectives:

1. Teach you a proven step-by-step process for designing lean startup experiments.
2. Develop your practical experimentation capabilities.
3. Equip you a with a set of non-proprietory tools that you can immediately use to get your remote experiments going.

Do you know what your customers currently want?

Do you know if they understand what you are offering them?

Do you know if they are willing to pay?

If you are trying to answer any of the above, then this is the workshop for you.

You don't need to have prior knowledge of the Lean Startup methodology to benefit from this workshop.

This is a hands-on workshop (as the name implies, really), where theory will be kept to a minimum and practical exercises to the maximum.

Every experiment goes through three phases: design, conduct, learn. Most likely failure point is in the design phase, and that's why we'll heavily focus on it in this workshop.

We can break design of the experiment in three steps:

• Define the experiment background.
• Write the falsifiable hypothesis.
• Detail the experiment.

You will work in groups to design an experiment for a specific case, using Playing Lean Experiment Report and reference materials you'll be given for the workshop.

Once we have designed our experiment we will discuss some common traps and issues when conducting experiments remotely.

We will close the workshop by addressing how to maximise learning from experiments and prevent discarding knowledge.

Expect time to fly, as you'll be working from first to last minute! :)

Workshop will be conducted completely online, on Zoom.

It's scheduled for Wednesday, September 23rd, from 13:00 to 17:00 Oslo (GMT/UTC+2) time.

We have two tiers of tickets:

• Regular. Includes everything as described above.

• VIP. In addition to above, you will have an additional coaching session with Bruno. You can use that session to get feedback on your own experiment, or any other question you might have.

There is a limited quantitiy of early bird ticket available until September 7th.

For team and group discounts reach out to dora@playinglean.com.

Bruno Pešec is one of the creators of Playing Lean, an award winning board game for teaching innovation and entrepreneurship. He has over a decade of experience designing and deploying various experimental designs, from quantitative, to qualitative, to mixed models.

Having worked with both large organisations, and hundreds of startups and entrepreneurs, Bruno has a wealth of experience to share. Nowadays, he is focused on helping business leaders navigate uncertainty and innovate profitably.