Topic: How to Create Competition-Crushing Content Using Customer Insights

Marketing Research & Insights Community

Facilitator: Ali Schwanke, CEO and Founder of Simple Strat

Whether you work on B2B or B2C, content is the driving force behind effective marketing. but how do you create content that connects and leads customers toward a sale? By using easily-obtained insights to write, record, and promote using language that makes sense to your customers! (Hint: your competitors likely aren't doing this!)

In this presentation you'll learn:

- How to go about developing a content strategy that's customer-centric

- How and where to glean insights so you can avoid buzzwords and industry jargon and lead with "customer speak" instead

- How to keep your content interesting and action-focused

Bio - Ali Schwanke is the CEO and Founder of Simple Strat, a boutique agency that simplifies content marketing for B2B tech companies worldwide. With 15+ years of marketing experience ranging from in-house marketing and agency to sales and entrepreneurship, she brings a practical and data-driven perspective to the practice of content marketing. Ali and her team have driven hundreds of thousands of video views, thousands of subscribers, and converted thousands of leads for her company and clients over the last 5 years. She’s also the co-host of the popular YouTube series HubSpot Hacks, a Trusted Advisor for Vistage International, and a sought-after speaker about content strategy and B2B video marketing through the American Marketing Association.

Note this is a VIRTUAL MEETING! When you register, your confirmation email will include a link to participate in the online event.